国产情景喜剧的受众心理研究
发布时间：2019-04-30 21:17
【摘要】：国产情景喜剧，从英达导演拍摄的《我爱我家》开始，以中国家庭式故事打开市场，老少皆宜，给无数家庭带来欢乐，也引发了属于情景喜剧自身的收视奇迹。随后一段时间，几乎进入了情景喜剧的高产时期，《闲人马大姐》、《候车大厅》、《网虫日记》、《东北一家人》等剧的播出，几乎保证了一年一部的速度。掀起了国产情景喜剧的高潮。而九十年代后期，国内电视业发展迅速，节目类型多样化，各种综艺节目很大程度上抢占了电视剧的风头，情景喜剧因为受到剧情都是家长里短，风格类似，没有创新的好作品而进入缓步前进阶段。进入21世纪，英达等人继续延续之前的风格，将《闲人马大姐》做成系列剧播出，效果不错。《东北一家人》和吉林电视台自办的情景剧《红男绿女》则是掀起了方言情景喜剧的热潮。再到横扫大江南北的古装情景剧《武林外传》和2007年热播的家庭剧《家有儿女》系列的播出，似乎又让我们看到了国产情景喜剧新的发展方向。 美国是拍摄情景喜剧的鼻祖，从《成长的烦恼》、《六人行》再到吸引众多青年人的《生活大爆炸》拥有无数中国剧粉的追捧。国内电视剧的编剧和导演希望能够学习美剧的制播方式，拍出即能引领市场，又符合观众普遍口味的经典剧目。青年导演伟正与他的团队打造出的《爱情公寓》系列情景喜剧，红极一时，挑战了新新人类们的大脑，却也受到了抄袭、低俗的谩骂。当网络和新媒体迅速的普及，也给国产情景喜剧带来了新的挑战与思考。受众的素质和审美品位在不断变化，如何在这样高速运转的大众文化市场下，抓住观众的眼球，创作出本土经典之作，还是要从受众本身出发了解他们的内心真正需要的是什么。 本文主要利用传播学、心理学、影视美学、社会学、文化研究等方面的理论要点，对国产情景喜剧的受众心理进行客观研究。主要包括三个方面：一个是对国产情景喜剧从被引进到发展的梳理，分析国产情景喜剧的概念、特征及三大发展阶段。第二是对国产情景喜剧的受众情况及受众心理的研究。主要从受众主体出发，研究受众的审美、观赏动机、观赏心理、观赏情绪等。第三在“使用与满足”理论的基础上，结合大众文化及后现代主义文化研究的相关理论，对国产情景喜剧如何瞄准受众，，进行策略分析。从而在理论上对国产情景喜剧未来的发展起到指导意义。
[Abstract]:Home-made sitcom, from Ying Da's "I love my family" film, with Chinese family-style stories to open the market, young and old, bring joy to countless families, but also triggered a sitcom itself ratings miracles. Later, almost entered the high-yielding period of sitcom, such as "Sister idle", "waiting Hall", "Diary of the Internet Bug", "Family of Northeast China" and so on, almost guaranteed the speed of one year. Set off the climax of domestic sitcom. And in the late 1990s, the domestic television industry developed rapidly, with a variety of programme types, and various variety shows captured the popularity of TV dramas to a large extent. Sitcoms, because they were all paternalistic, had similar styles. There is no good work of innovation to enter the slow-moving stage. Entering the 21st century, Ying Da and others continued to continue their previous style and made "Big Sister Ma the idle man" into a series of dramas. The result is good. And Jilin TV station's own sitcom "Red Man and Green woman" is the upsurge of dialect sitcoms. Then it seems that we have seen a new development direction of the domestic sitcom when it comes to the series "outspread of martial arts" and 2007 series of family drama "Family with Children", which swept the north and south of the river and swept the north and south of the Yangtze River to the north and south of the country. The United States is the originator of sitcoms, from growing annoyances and six people to the Big Bang, which attracts many young people, with countless fans of Chinese drama. The writers and directors of domestic TV dramas hope to learn the way American TV shows are produced and produce classic repertoire that leads the market and accords with the popular taste of the audience. Young director Wei Zheng and his team created the "Love apartment" series of sitcoms, a hit, challenging the brains of new people, but also plagiarism, vulgar abuse. When network and new media popularize rapidly, also bring new challenge and ponder to domestic sitcom. The audience's quality and aesthetic taste are constantly changing. How to capture the audience's eyeballs and create local classics in such a high-speed mass cultural market? Or from the audience itself to understand what they really need. This paper makes an objective study of the audience psychology of domestic sitcoms by using the theoretical essentials of communication psychology film and television aesthetics sociology culture and so on. It mainly includes three aspects: one is the carding of the domestic sitcom from the introduction to the development, the analysis of the concept, characteristics and three major development stages of the domestic sitcom. The second is the study of audience situation and audience psychology of domestic sitcoms. Mainly from the audience subject, the study of audience aesthetic, ornamental motivation, ornamental psychology, ornamental mood and so on. Thirdly, on the basis of the theory of "use and satisfaction", combined with the related theories of popular culture and post-modernism culture, this paper analyzes how to target the audience and make a strategic analysis of the domestic sitcom. Therefore, in theory, it plays a guiding role in the future development of domestic sitcoms.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：J905
本文编号：2469018
[Abstract]:Home-made sitcom, from Ying Da's "I love my family" film, with Chinese family-style stories to open the market, young and old, bring joy to countless families, but also triggered a sitcom itself ratings miracles. Later, almost entered the high-yielding period of sitcom, such as "Sister idle", "waiting Hall", "Diary of the Internet Bug", "Family of Northeast China" and so on, almost guaranteed the speed of one year. Set off the climax of domestic sitcom. And in the late 1990s, the domestic television industry developed rapidly, with a variety of programme types, and various variety shows captured the popularity of TV dramas to a large extent. Sitcoms, because they were all paternalistic, had similar styles. There is no good work of innovation to enter the slow-moving stage. Entering the 21st century, Ying Da and others continued to continue their previous style and made "Big Sister Ma the idle man" into a series of dramas. The result is good. And Jilin TV station's own sitcom "Red Man and Green woman" is the upsurge of dialect sitcoms. Then it seems that we have seen a new development direction of the domestic sitcom when it comes to the series "outspread of martial arts" and 2007 series of family drama "Family with Children", which swept the north and south of the river and swept the north and south of the Yangtze River to the north and south of the country. The United States is the originator of sitcoms, from growing annoyances and six people to the Big Bang, which attracts many young people, with countless fans of Chinese drama. The writers and directors of domestic TV dramas hope to learn the way American TV shows are produced and produce classic repertoire that leads the market and accords with the popular taste of the audience. Young director Wei Zheng and his team created the "Love apartment" series of sitcoms, a hit, challenging the brains of new people, but also plagiarism, vulgar abuse. When network and new media popularize rapidly, also bring new challenge and ponder to domestic sitcom. The audience's quality and aesthetic taste are constantly changing. How to capture the audience's eyeballs and create local classics in such a high-speed mass cultural market? Or from the audience itself to understand what they really need. This paper makes an objective study of the audience psychology of domestic sitcoms by using the theoretical essentials of communication psychology film and television aesthetics sociology culture and so on. It mainly includes three aspects: one is the carding of the domestic sitcom from the introduction to the development, the analysis of the concept, characteristics and three major development stages of the domestic sitcom. The second is the study of audience situation and audience psychology of domestic sitcoms. Mainly from the audience subject, the study of audience aesthetic, ornamental motivation, ornamental psychology, ornamental mood and so on. Thirdly, on the basis of the theory of "use and satisfaction", combined with the related theories of popular culture and post-modernism culture, this paper analyzes how to target the audience and make a strategic analysis of the domestic sitcom. Therefore, in theory, it plays a guiding role in the future development of domestic sitcoms.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：J905
【引证文献】
相关硕士学位论文 前9条
1 许明月;消费文化语境下大女主剧受众审美心理研究[D];河南大学;2018年
2 吴迪;《我爱我家》国产情景喜剧经典意义论析[D];北华大学;2018年
3 王苗;孝道类真人秀节目传播障碍研究[D];山东师范大学;2017年
4 李力;国产网络情景喜剧创新研究[D];广州大学;2017年
5 贾旭强;“喜剧热”背景下东方卫视喜剧综艺节目研究[D];河北大学;2017年
6 胡文婷;中国当代网络情景喜剧特征研究[D];西南交通大学;2016年
7 温雅婷;我国电视喜剧节目现象研究[D];南昌大学;2016年
8 杨静琼;创新与成熟之路—当前喜剧类电视节目研究[D];河北大学;2016年
9 杨云;情景喜剧对白的文体特点及语用策略探析[D];西北大学;2016年
本文编号：2469018
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