网络小说的影视改编与传播策略研究
发布时间：2019-05-17 07:09
【摘要】：近年来，网络小说影视改编蔚然成风，《甄[传》、《失恋三十三天》、《致青春》等高人气改编作品掀起一轮又一轮收视热潮。痞子蔡的网络小说作品《第一次亲密接触》被搬上荧幕后，经历了十余年积淀，网络小说影视改编剧以一种成熟的姿态展现在众人眼前。尤其在网络时代，网络小说影视改编剧借助新媒体的力量，采用了与传统的影视剧不同的传播策略，取得了很好的传播效果，这一特点十分引人注目。但当前的学术研究主要集中于对网络小说影视改编现象的解读，而从传播学角度出发，系统分析网络小说影视改编背后的传播特征的研究比较少。 鉴于此，本文按时间顺序，对2000年到2013年内的网络小说影视改编作品进行梳理，并进一步探析为什么会出现网络小说影视改编热这种现象；然后通过三个网络小说经典改编案例，总结其常见的三种改编方式；重点探析此类改编剧在策划、拍摄、播出等生产发行环节中的传播策略，看改编者如何利用新媒体设置议题、发起互动活动并借助网络二次传播；再从传者、受众、中介者立场分析其传播效果，，在传播过程中，网络小说作者成为了平民意见领袖，受众的需求得到满足，改编者则在议程设置中发挥作用；虽然网络小说影视改编还有很大发展空间，但是其改编和传播的过程仍存在不少问题，例如改编难度大，改编剧过于商业化、娱乐化，不利于影视文化的长远发展，最后本文提出改编和传播过程中存在的问题和相关建议。 本文的写作力图能为网络小说的影视改编和传播寻找更可行有效的路径。这正是本文作者所追求的论文价值之所在。
[Abstract]:In recent years, online novel film and television adaptation has become a trend, "Zhen [Zhuan", "lovelorn 33 days", "Youth" and other popular adaptations set off a round of viewing craze. After being put on the screen for more than ten years, the online novel Cai's online novel "the first intimate contact" was put on the screen, and the online novel film and television screenwriter appeared in front of everyone with a mature attitude. Especially in the network era, with the help of the power of new media, the network novel film and television adaptation plays have adopted different communication strategies from the traditional film and television dramas, and achieved good communication results, which is very noticeable. However, the current academic research mainly focuses on the interpretation of the phenomenon of network novel film and television adaptation, but from the point of view of communication, there is little research on the communication characteristics behind the network novel film and television adaptation. In view of this, according to the chronological order, this paper combs the network novel film and television adaptation works from 2000 to 2013, and further analyzes why the network novel film and television adaptation hot this phenomenon; Then through three classic adaptation cases of online novels, this paper summarizes three common ways of adaptation. This paper focuses on the communication strategy of this kind of adapted drama in the production and distribution links such as planning, shooting, broadcasting and so on, and how to use the new media to set up the topic, initiate the interactive activity and spread it twice with the help of the network. Then the communication effect is analyzed from the standpoint of the communicator, the audience and the intermediary. In the process of communication, the author of the network novel becomes the leader of the common opinion, the needs of the audience are met, and the reformer plays a role in the setting of the agenda. Although there is still a lot of room for development in the film and television adaptation of online novels, there are still many problems in the process of adaptation and dissemination, such as the difficulty of adaptation, the commercialization and entertainment of the adaptation of dramas, which is not conducive to the long-term development of film and television culture. Finally, this paper puts forward the problems and related suggestions in the process of adaptation and dissemination. The writing of this paper tries to find a more feasible and effective way for the film and television adaptation and dissemination of online novels. This is the value of the paper pursued by the author of this paper.
【学位授予单位】：西南政法大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：J905;I207.42
本文编号：2478903
[Abstract]:In recent years, online novel film and television adaptation has become a trend, "Zhen [Zhuan", "lovelorn 33 days", "Youth" and other popular adaptations set off a round of viewing craze. After being put on the screen for more than ten years, the online novel Cai's online novel "the first intimate contact" was put on the screen, and the online novel film and television screenwriter appeared in front of everyone with a mature attitude. Especially in the network era, with the help of the power of new media, the network novel film and television adaptation plays have adopted different communication strategies from the traditional film and television dramas, and achieved good communication results, which is very noticeable. However, the current academic research mainly focuses on the interpretation of the phenomenon of network novel film and television adaptation, but from the point of view of communication, there is little research on the communication characteristics behind the network novel film and television adaptation. In view of this, according to the chronological order, this paper combs the network novel film and television adaptation works from 2000 to 2013, and further analyzes why the network novel film and television adaptation hot this phenomenon; Then through three classic adaptation cases of online novels, this paper summarizes three common ways of adaptation. This paper focuses on the communication strategy of this kind of adapted drama in the production and distribution links such as planning, shooting, broadcasting and so on, and how to use the new media to set up the topic, initiate the interactive activity and spread it twice with the help of the network. Then the communication effect is analyzed from the standpoint of the communicator, the audience and the intermediary. In the process of communication, the author of the network novel becomes the leader of the common opinion, the needs of the audience are met, and the reformer plays a role in the setting of the agenda. Although there is still a lot of room for development in the film and television adaptation of online novels, there are still many problems in the process of adaptation and dissemination, such as the difficulty of adaptation, the commercialization and entertainment of the adaptation of dramas, which is not conducive to the long-term development of film and television culture. Finally, this paper puts forward the problems and related suggestions in the process of adaptation and dissemination. The writing of this paper tries to find a more feasible and effective way for the film and television adaptation and dissemination of online novels. This is the value of the paper pursued by the author of this paper.
【学位授予单位】：西南政法大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：J905;I207.42
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