在招贴设计中继承与发展中国传统文化

发布时间：2018-01-18 12:06

本文关键词：在招贴设计中继承与发展中国传统文化　出处：《沈阳理工大学》2010年硕士论文　论文类型：学位论文

【摘要】：传统文化与现代化是历史发展进程中形成的两个环节,既相互衔接又相互矛盾。西方资本主义经济形式已经侵入到人们生活的方方面面,作为视觉艺术设计的典型代表,招贴艺术也遭受的严峻考验。民族性在招贴艺术结构中的表现方式,与民族文化特性密切相关。中国传统美学中的审美追求潜移默化地影响着现代招贴设计思想,而广告招贴设计思想反过来又影响着传统民族审美观念。传统文化是不能抹杀的。人类文化没有继承就发展不了。我们每个人都在一定的传统文化中生活、成长。基于此,可以以历史上的文化载体作为引子,捕捉其中的设计内韵,使这种独具魅力的特质气息贯穿于现代设计之中。中国传统文化博大精深,内容十分丰富,本文以文字元素、民俗元素、传统游戏元素、传统图形纹样元素为切入点,探讨其在现代招贴设计中的应用,以及传统元素与现代商业元素结合的深刻意义。近些年,现代设计不断从汉字的形体构成中汲取营养,直接应用到一些具体艺术形式中。本文以我国招贴设计的民族性为线索,通过表层形式的民族性特征、深层美学意蕴的民族性精神的剖析,会发现招贴设计民族性的结构与形态非常之丰富。招贴设计的民族性和时代发展性已经成为当今设计人的责任与义务,也是中国式招贴发展的重要议题。中国传统文化对于招贴艺术内容和形式等方面具有极大的作用,因为传统文化可以赋予一个简单的造型以深远的意义和内涵,使之摆脱生硬和肤浅的印象,赋予一个简单的造型以深远的意义和内涵,使之摆脱生硬和肤浅,这正是设计者在不懈追求的一种境界。招贴设计是在创造新的生活方式,但设计并不是在凭空创造,任何生活方式的变化都有其深层的思想精神因素,这种精神因素来自人们的实践并决定于人类对自己的认识。
[Abstract]:Traditional culture and modernization are two links formed in the course of historical development, which are not only connected with each other, but also contradictory. The western capitalist economic form has invaded every aspect of people's life. As a typical representative of visual art design, poster art is also subjected to a severe test. The aesthetic pursuit in Chinese traditional aesthetics has a subtle influence on the modern poster design thought. The advertising poster design ideas in turn affect the traditional national aesthetic concept. Traditional culture can not be obliterated. Human culture can not develop without inheritance. We all live in a certain traditional culture. Based on this, we can use the historical cultural carrier as the introduction to capture the inner rhyme of the design, so that this unique charm throughout the modern design. Chinese traditional culture is extensive and profound, the content is very rich, the text element, the folk custom element, the traditional game element, the traditional figure pattern element is the breakthrough point, discusses its application in the modern poster design. In recent years, modern design has been drawing nutrients from the constitution of Chinese characters and applying them directly to some specific artistic forms. This article takes the national character of the poster design of our country as the clue, through the national characteristic of the surface form, the analysis of the national spirit of the deep aesthetic implication. It will be found that the structure and form of poster design nationality is very rich. The nationality of poster design and the development of the times have become the responsibility and obligation of the designer. Chinese traditional culture plays a great role in the content and form of poster art, because traditional culture can give a simple shape with far-reaching significance and connotation. Make it get rid of the impression of hard and superficial, give a simple shape with far-reaching significance and connotation, so that it can get rid of the stiff and superficial. This is a kind of realm that the designer pursues ceaselessly. Poster design is creating a new way of life, but the design is not creating out of thin air, any change of life style has its deep ideological and spiritual factors. This kind of spiritual factor comes from people's practice and depends on man's understanding of himself.
【学位授予单位】：沈阳理工大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：J524

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