团购网站首页广告配置平台的设计与实现

发布时间：2018-01-18 13:39

本文关键词：团购网站首页广告配置平台的设计与实现　出处：《山东大学》2017年硕士论文　论文类型：学位论文

【摘要】：团购网站凭借互联网,以薄利多销、量大价优的特点在传统的商业模式中分了一杯羹并且不断渗透到人们生活的各个方面。同时,智能手机与移动互联网的飞速发展,对人们的生活产生了变革性的影响。因此,团购网站也逐渐向020的模式转型,旨在将线下交易与移动支付有机结合起来并且不断拓展业务。但如此逐渐转型带来了两个不可避免的问题:首先,同一家公司,对于相同的业务,需要维护PC端、手机客户端、手机浏览器等不止一个端的交易;其次,对于不同的业务,每拓展一种业务,会带来一倍客户量的交易,业务快速横向扩张大大增加了交易管理的难度。为了解决多端管理与缓解业务压力问题,统一管理不同端交易的系统是一个必然的趋势。此外,团购网站的首页广告位不仅是面向用户的门面,更是垂类流量的分发桥梁,有着不可替代的重要性。这使得在首页解决统一管理多端与高效扩展业务的问题成为关键并且紧迫的任务。团购网站首页广告配置平台(后文简称为广告配置平台)作为团购网站的关键支撑由此诞生。广告配置平台主要有三部分功能:首页广告的录入功能,服务于公司运营部门;广告内容的存储功能,将运营录入的广告信息存储起来,数据量大,涉及到十几张表;广告输出功能,以json数据格式通过接口输出存储层的广告,此部分功能服务于下游系统,例如手机客户端、PC端等等。本文从需求分析着手,介绍了平台设计,分析的方法逻辑并展示了平台的实现,之后从功能与性能方面分析并描述了测试过程,最后对文章进行了总结与展望。广告配置平台着眼于首页广告资源位,对于解决团购网站转型中遇到的问题起到了重要的探索与引导作用。在广告录入层,本平台整合了手机客户端,WAP端,PC端等多个端的业务,缓解了团购网站拓展业务带来的管理压力;增加了线上审批排期与审批物料的功能,改善了线下人工审核准确性差,bug多发并且定位困难的问题。在数据存储层,本平台优化了旧平台数据的冗余问题,使得数据存储的结构更加清晰与易于维护。在接口返回层,本平台采用了小流量过滤、白名单过滤、Redis缓存策略,提高了接口对下游服务的性能,是团购系统的业务与流量纽带。广告配置平台模块清晰,可扩展性强;同时广告配置平台的代码注重复用性、安全性,亦兼容旧有系统,具有较好的可维护性。在节省人力的同时,准确、安全、高效地对信息进行了保存与实时反馈,是该网站提供稳定服务不可缺少的重要部分。
[Abstract]:By virtue of the Internet, group-buying website, with the characteristics of small profits and high prices, shares a piece of the traditional business model and continues to infiltrate all aspects of people's life. At the same time. With the rapid development of smart phone and mobile Internet, people's life has been changed. Therefore, the group purchase website is gradually changing to the mode of 020. The aim is to combine offline transactions with mobile payments and expand business. But this gradual transformation brings two inevitable problems: first, the same company, for the same business. Need to maintain PC, mobile phone client, mobile browser and other more than one end of the transaction; Secondly, for different businesses, each expansion of a business will bring double the number of customers transactions, the rapid lateral expansion of business greatly increased the difficulty of transaction management. In order to solve the multi-terminal management and ease the pressure of business problems. It is an inevitable trend to manage the transaction system at different ends in a unified way. In addition, the front page advertisement of group purchase website is not only the facade for users, but also the distribution bridge of vertical traffic. Has irreplaceable importance. This makes it a key and urgent task to solve the problem of unified management of multi-terminal and efficient expansion of business on the front page. As the key support of group-buying website, the advertising configuration platform has three main functions: the input function of home page advertisement. Service to the company operating department; Advertising content storage function, the operation of the input of advertising information stored up, the amount of data, involving more than a dozen tables; Advertising output function, using json data format to output storage layer advertising, this part of the function to serve downstream systems, such as mobile phone client terminal PC, etc. This paper from the requirements analysis. This paper introduces the design of the platform, the method logic of the analysis and the realization of the platform, and then analyzes and describes the testing process from the aspects of function and performance. Finally, the article is summarized and prospected. The advertising configuration platform focuses on the front page advertising resource bit, which plays an important role in exploring and guiding the problems encountered in the transformation of group purchase website. This platform integrates the business of WAP terminal and PC terminal of mobile phone client, which alleviates the management pressure brought by the expansion of group purchase website. The functions of on-line approval scheduling and approval materials are added to improve the problem of poor accuracy and difficult location of off-line manual audit in the data storage layer. This platform optimizes the redundancy of the old platform data, makes the structure of data storage clearer and easier to maintain. In the interface return layer, the platform adopts small flow filtering and whitelist filtering. Redis cache strategy improves the performance of interface to downstream service and is the business and traffic link of group purchase system. At the same time, the code of the advertisement configuration platform pays attention to the reusability, the security, but also compatible with the old system, has the better maintainability, saves the manpower at the same time, accurate, safe. Efficient information storage and real-time feedback is an indispensable part of the website to provide stable services.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TP311.52;TP393.092

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