长春市公交车车身外观装饰设计可行性方案研究

发布时间：2018-01-19 13:27

本文关键词： 装饰设计日常生活审美化文化定位视觉语言　出处：《东北师范大学》2012年硕士论文　论文类型：学位论文

【摘要】：长春市公交车车身外观装饰设计已有近20年的历史，2000年以后逐渐达到设计高峰，时代变迁和技术的进步同时也为长春市公交车外观装饰设计带来了新的考验：车身广告数量过多、面积过大，产生视觉垃圾，影响公交车基本信息的视觉传达，视觉语言要素设计缺乏统一性、理论根据和支撑等等。为改善这种现状，长春市政府对公交车车身外观再设计进行了明确规定，把矛盾的主体指向了公交车车身广告，从此长春市公交车车身上再无车身广告，，而由一些装饰性图案替代。客观的看，这种修改方案确实解决了一些问题，也使长春市公交车车身外观装饰设计有了一些起色。但是这种修改方案并不能从根本上解决问题，优质的公交车外观形象需要考虑的因素很多，并不是仅仅靠取消掉车身广告就能万事大吉这么简单，它需要将社会因素、文化因素、视觉语言因素、公交车使用和美观因素同时进行分析和整理，并从中得到现实依据和理论支撑，从而进行保证设计实践能够合理进行。
[Abstract]:Changchun bus body decoration design has been nearly 20 years of history, after 2000 gradually reached the design peak. The changes of times and the progress of technology have also brought a new test for the exterior decoration design of buses in Changchun: too many advertisements and too large area of body produce visual garbage and affect the visual transmission of basic information of buses. Visual language elements design lack of unity, theoretical basis and support and so on. In order to improve this situation, Changchun municipal government on the bus body appearance redesign was clearly stipulated. The main body of the contradiction points to the bus body advertising, from then on there is no body advertising on the bus body of Changchun City, but by some decorative patterns. Objectively, this modified scheme does solve some problems. Also make Changchun bus body decoration design has some improvement, but this modified scheme can not fundamentally solve the problem, the quality of the bus appearance image needs to be considered a lot of factors. It is not simply to cancel the body advertising can be such a simple thing, it needs to be social factors, cultural factors, visual language factors, bus use and beauty factors at the same time analysis and collation. And get the practical basis and theoretical support, so as to ensure that the design practice can be carried out reasonably.
【学位授予单位】：东北师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：J525

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