在视觉传达中图形心理暗示的应用研究

发布时间：2018-01-19 20:59

本文关键词： 视觉图形图形心理暗示视觉传达设计　出处：《齐齐哈尔大学》2013年硕士论文　论文类型：学位论文

【摘要】：随着经济和生活的日趋全球化，人们越来越容易被强大的社会心理暗示所影响，这股力量甚至改变了人们的潜意识，而视觉图形在视觉传达的概念中对于人们内心的暗示更是不言而喻的。随处可见的各种标语、标志和宣传海报，更有一些潜移默化在生活的细枝末节中的图形设计，让人们陷入一个个下意识的圈套中自顾不暇。广告商用一些绚烂夺目的视觉符号，将所要传达的理念灌输到人们的心里，从而影响消费者的行为。这些口号、抢人眼球的图形，会为了能够在人们心中占领相应的份额而频繁的轰炸人们的视觉与听觉，这样时间长了，它就会变成一种哲学，一种心智模式，一种理所当然的心理暗示。这种结果导致了整个社会同样受到了种种暗示，以致出现很多不可思议的事情。地沟油、皮带胶囊、毒校服、各种食物添加剂，以及盲目跟从、疯狂抢盐、抵制日货等等。到底是什么原因导致人们这么容易受到暗示，又是什么原因让人们在这个崇尚科学、崇尚技术的现代工业化的社会里丢弃了自己的信仰，甚至弄丢了自己。本文就是根据以上所描述的社会现状的研究，首先，介绍了课题的研究背景和研究现状，课题的研究内容和研究方法，以及研究意义。其次，从心理学的角度介绍了图形心理暗示的概念和特征，以及图形心理暗示的相关应用。然后，从图形心理暗示与视觉传达设计两者之间的关系的角度，，对二者之间的作用和反作用进行了相关的研究，并介绍了图形心理暗示理论研究在现代设计心理学中的价值，以及图形心理暗示在人们日常生活中的影响和作用等。并最终根据上面的研究，进行了对应的设计实践。对于现代人来讲，拥有一个健康的体魄很重要，而拥有一个热情端正的心态更重要，但最最重要的则是，要保持一个冷静明确的头脑。这就要求人们先了解自己、掌控住自己，继而改变自己、研习自己，最后便是顺从自己，这些都是本文所要强调的主要出发点，也正是因为这种直接关系到人们自身，而又无所不在、无所不能的图形心理暗示的存在，对它的研究就更显得刻不容缓了。
[Abstract]:With the globalization of economy and life, people are more and more easily influenced by strong social psychological cues. This force has even changed people's subconscious mind. Visual graphics in the concept of visual communication for people's inner implication is self-evident. Everywhere there are a variety of slogans, signs and publicity posters. There are also some subtle graphic design in the details of life, so that people fall into a subconscious trap. Advertisers use some brilliant visual symbols. Will convey the idea into people's hearts, thereby affecting the behavior of consumers. These slogans, eye-catching graphics. Will bomb people's vision and hearing frequently in order to be able to occupy the corresponding share in people's hearts, so that over time, it will become a kind of philosophy, a mental model. A natural psychological hint. This result has led to the same kind of cues in the whole society, resulting in many incredible things. Gutter oil, belt capsules, toxic school uniforms, various food additives. And blindly follow, rush for salt, resist Japanese, etc. What makes people so easy to be hinted at, and what makes people advocate science in this. A technologically-minded modern industrialized society has abandoned its beliefs and even lost itself. This paper is based on the above description of the social situation of the study, first, introduced the research background and research status, research content and research methods, and research significance. Secondly. From the perspective of psychology, this paper introduces the concept and characteristics of graphic psychological cues, as well as the application of graphic psychological cues. Then, from the perspective of the relationship between graphic psychological cues and visual communication design. This paper studies the function and reaction between them, and introduces the value of graphic psychological suggestion theory research in modern design psychology. And the influence and function of graphic psychological suggestion in people's daily life. Finally, according to the above research, the corresponding design practice is carried out. For modern people, having a healthy body is very important, and having a warm and correct attitude is more important, but the most important thing is. To maintain a calm and clear mind. This requires that people first understand themselves, take control of themselves, then change themselves, study themselves, and finally be obedient to themselves, these are the main starting points of this paper. It is precisely because of the existence of this universal and omnipotent graphic psychological hint that the study of it is even more urgent.
【学位授予单位】：齐齐哈尔大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J524

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