中国电视交友类节目发展研究

发布时间：2018-01-29 03:00

本文关键词： 电视交友节目发展现状问题趋势策略　出处：《湖南大学》2013年硕士论文　论文类型：学位论文

【摘要】：2010年以来，在中国电视平台上，交友类节目以新鲜的包装方式、符合国际化的流程设计，掀起新的收视狂潮。相比之前，，重新包装后的电视交友节目更加地现代化，更真实、更切近中国社会的现实状态与受众心理，因此取得了巨大的收视成果。同时，它的火爆程度与对受众的影响程度，证明了电视传播的影响力和电视从业者应该具有的价值取向和社会担当。此背景下，进行中国电视交友类节目的整体研究显得非常必要。在交友类节目获得广泛关注的同时，也暴露了一些新的问题，如因为过度集中轰炸造成审美疲劳、嘉宾言论不当造成话题恶俗、节目内容设计定位陷入了误区、文化内涵缺乏等。电视交友类节目的发展，存在着一定的社会需要、受众需要和行业需要。消费主义的时代背景、婚恋价值观的改变、剩男剩女现象的出现共同构成了电视交友类节目发展的社会因素。同时，媒体自身追求经济效益、适应传媒技术的改变也促进了电视交友节目的发展。受众的窥探隐私心理、私人情感诉求以及个性表达需要为电视交友节目的发展奠定了受众基础。本文以中国电视交友类节目成功运作的特点、现存问题、节目盛衰的原因为文本，归纳总结了交友类节目的发展趋势、发展策略。本文从中国电视交友类节目的纵向发展分析，评述节目发展现状，并分析节目三个阶段特征，即电视征婚广告、电视婚恋速配、电视真人秀，具体结合实际的一些案例，对节目的未来发展从六个方面提出了策略与建议，认为电视交友类节目发展要遵循正确的导向策略、文化内涵提升策略、创作策略、适度的叙事策略、节目主持人策略及多元化的营销策略。力求能够在原有研究的基础上更加的系统化，整体化，并希望本文的写作能够为中国电视交友类节目发展起到一定的推动作用。
[Abstract]:Since 2010, in the Chinese TV platform, dating show to packing fresh, consistent with the process of internationalization of design, a new viewing frenzy. Compared to before, after the re packaging of TV dating show more modern, more real, more close to Chinese social reality and psychology of audience, thus achieved great viewing the results. At the same time, it is hot and the degree of the impact on the audience, that TV media influence and TV practitioners should have the value orientation and social responsibility. Under this background, the research of China TV dating show is very necessary.
Received wide attention in the dating show at the same time, also exposed some new problems, such as excessive concentration because the bombing caused fatigue, caused by improper guest topic vulgar speech, program design and positioning of misunderstanding, lack of cultural connotation. The development of TV dating shows, there are certain social needs, to the needs of the audience and industry. The background of consumerism, marriage values change, appear leftover men constitute the 3S lady phenomenon of social factors in the development of television dating programs. At the same time, the media's own pursuit of economic efficiency, adapt to the change of media technology also promoted the development of the TV dating show. The audience's psychological privacy, personal and emotional appeal the expression of personality development needs for TV dating show has laid a foundation. Based on the characteristics of the audience of TV dating show Chinese the successful operation of the existing problems, The reasons for the prosperity and decline of the program are text, summarizing the development trend of the dating programs and developing strategies.
From the analysis of the longitudinal development of China TV dating show, review of the development of the program, and analyze the three stages of program features, namely TV ads, TV dating dating, reality TV show, some specific cases combined with the actual and future development of the program and puts forward some strategies and suggestions from six aspects, that the development of TV dating programs should follow the guiding strategy and cultural connotation promotion strategy, creative strategy, moderate narrative strategy, the host strategy and diversified marketing strategy. To the overall system, more based on the original research, and I hope this thesis can promote the role for the development of China TV dating show up.

【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G222

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