伍联德与《良友》画报

发布时间：2018-01-30 08:32

本文关键词： 《良友》画报伍联德办报主旨办报特色　出处：《河北师范大学》2008年硕士论文　论文类型：学位论文

【摘要】： 20世纪20年代,上海城市化进程的加速、城市文化娱乐需求的增长和西方先进的印刷及摄影技术的鉴用,为《良友》画报的问世和发展提供了得天独厚的经济和文化空间。自幼胸怀救国之志并酷爱美术的伍联德,敏锐地抓住了媒体发展的新机遇,经过不懈努力,成功地创办了大型综合画报——《良友》。伍联德办报的目的并非仅仅为了追逐利润,而是始终心系国家、民族和社会。他希望通过办好画报来促进教育、传播新知。《良友》画报较好地贯彻了伍联德的办报主旨。具体表现在:1、普及知识,开启民智。它所开辟的有关专栏极其具有的隽永风格,无疑有益于民众启蒙。2、以名人事迹砺人心志。为了帮助青年人树立正确的人生观和价值观,它义无反顾地承担了人生引导之责。3、浅易平实,贴近受众。它始终致力于与读者构建一种朋友式的关系,以求真正成为读者生活中的良友。4、据实而录,见证历史。它以图片新闻的方式,快速、真实、形象地报道重要新闻,满足了读者及时了解国内外局势变化的的需要。5、宣传抗战,激发斗志。它引导国人严重关注和深刻思考民族危难和民族前途问题,在满足读者新闻需求的同时,培育了国民的民族意识和爱国情感。6、图解西方文明,导人发愤图强。在当时中国战事频繁、国贫民困的情况下,有益于激发民众追求进步和要求改造社会的愿望。7、引领社会时尚。它所身与助推的时尚风习,已经在不知不觉中潜入并构造着人们的日常生活。8、解析现代都市。它向读者展现了真实而复杂的都市生活,揭示了现代与传统、富有与贫穷并存的真实上海。《良友》画报之所以能够脱颖而出,做到“良友遍天下”,主要是因为它能够多方面地满足人们的兴趣,因而不但深受广大读者的喜爱,而且赢得了新闻界和文化界专家学者的广泛赞誉。画报在整体设计方面现代而时尚;它在编辑思想、内容和形式方面,堪称引领同期图像刊物乃至中国新闻传媒的佼佼者;它采取了贴近和吸引读者的营销策略,正确地进行市场定位和定价;它开辟了通畅的发行渠道,实施了一系列卓有成效的促销活动。它坚持经济与社会效益相互统一的广告刊用原则;它实施了务实而灵活的用人方略,使《良友》画报汇集了一批优秀且实力强劲的人才,从而保障了其在激烈的期刊业内竞争中居于较为明显的优势地位。《良友》画报图文并茂,内容涉及当时中国政治、经济、军事、文化和社会生活的各个方面。它的创办模式,不仅在中国画报发展过程中具有里程碑意义,而且在世界媒体发展史上也不乏开创意义。
[Abstract]:In 1920s, the acceleration of urbanization in Shanghai, the growth of urban cultural and entertainment demand and the use of advanced printing and photography technology in the West. "good Friends" pictorial for the advent and development of the unique economic and cultural space. Since childhood, with the desire to save the country and love art, Wu Liande, keen to seize the new opportunities for the development of the media, through unremitting efforts. He succeeded in setting up a large comprehensive pictorial, Friends. The purpose of Wu Liande's newspaper is not only to pursue profit, but also to focus on the country, nation and society all the time. He hopes to promote education by running a good pictorial. Spread the new knowledge. "good Friends" pictorial well carried out Wu Liande's main purpose of running the newspaper. The concrete performance is: 1, popularizing knowledge, opening up the wisdom of the people. Undoubtedly, it is beneficial to the public enlightenment. 2. In order to help young people to set up correct outlook on life and values, it bears the responsibility of life guidance. Close to the audience. It is always committed to building a friendly relationship with the reader, in order to truly become a good friend in the reader's life. 4, according to the truth and record, witness history. It is in the way of picture news, fast, true. Reporting important news vividly meets the needs of readers to understand the changes of domestic and foreign situations timely, propagandizes the war of resistance, and inspires the fighting spirit, which leads the people to pay serious attention to and deeply think about the national distress and the future of the nation. At the same time, it has cultivated the national consciousness and patriotic feelings of the people, illustrated the western civilization, and led people to feel angry and strong. At that time, the war in China was frequent, and the poor and the poor in the country were trapped. It is beneficial to stimulate the people to pursue progress and the desire to transform the society. 7, leading the social fashion. It has been unconsciously infiltrated and constructed the people's daily life .8. It shows readers the real and complex urban life and reveals the real Shanghai where modern and traditional rich and poor coexist. The reason why the "good Friends" pictorial can stand out from the rest of the world is that it can satisfy people's interests in many ways, and is therefore not only popular with the general public. And won the media and cultural experts and scholars widely acclaimed. Pictorial in the overall design of modern and fashionable; In the aspect of editorial thought, content and form, it can be regarded as the leader of image publication and even Chinese news media in the same period. It has adopted the marketing strategy which is close to and attracts the reader, correctly carries on the market localization and the price; It has opened up an unobstructed distribution channel and implemented a series of effective promotional activities. It adheres to the principle of the unity of economic and social benefits in advertising publication; It implements the practical and flexible employment strategy and makes the "good friend" pictorial gather a group of outstanding and strong talents, thus ensuring its obvious advantage in the fierce competition in the periodical industry. "Friends" picturesque, the contents of the Chinese political, economic, military, cultural and social life in all aspects of its founding model, not only in the development of Chinese pictorial milestone. And in the world media development history is also no lack of pioneering significance.
【学位授予单位】：河北师范大学
【学位级别】：硕士
【学位授予年份】：2008
【分类号】：G239.29

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