国家广告产业园区运营模式探析

发布时间：2018-02-01 19:41

本文关键词： 国家广告产业园运营模式企业化可持续　出处：《新闻爱好者》2017年05期 　论文类型：期刊论文

【摘要】：当国家广告产业园进入到规范运营阶段后,适宜的运营模式就是保障其可持续发展并顺利集群化的制度基础。尽管目前还存在对由政府主导向市场主导转变的片面理解和模式设计既不清晰又不完整等问题,但只要坚持与园区实际发展相符、有助于资源的集中优化配置、能够保障管理与运营的高效率、可以维系可持续性发展等原则,通过强化与政府和行业主管部门等的协作,赢得支持、指导,就能够寻找并设计出适合各个国家广告产业园区的运营模式,从而促进国家广告产业园区向专业化、集约化、国际化的目标发展。
[Abstract]:When the National Advertising Industry Park enters the stage of standardized operation. The proper mode of operation is the institutional basis for ensuring its sustainable development and smooth clustering. Although there are still some problems such as the one-sided understanding of the transition from the government to the market and the incomplete design of the mode, etc. . But as long as adhere to the actual development of the park consistent with the centralized and optimal allocation of resources can ensure the high efficiency of management and operation can maintain sustainable development and other principles. By strengthening the cooperation with the government and industry departments to win support and guidance, we can find and design the suitable operation model of advertising industrial parks in various countries. In order to promote the national advertising industry park to specialization, intensification, internationalization of the goal of development.
【作者单位】：郑州大学新闻与传播学院;
【分类号】：F713.8
【正文快照】： 为解决中国广告产业长期粗放型增长难题,实现专业化、集约化和国际化的发展目标,自2011年10月开始,国家工商行政管理总局会同国家财政部,开展了中央财政支持广告产业园区建设的试点工作。截至目前,已授牌20家国家广告产业园区,批复了12家国家广告产业试点园区,这些国家广告产

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