论蒙古文字的图形化设计

发布时间：2018-02-02 17:31

本文关键词： 标志字体设计蒙古文字传承创新字体图形化　出处：《内蒙古师范大学》2013年硕士论文　论文类型：学位论文

【摘要】：字体图形化是商品时代市场经济的重要标识。利用广告宣传自己的产品，开拓新的市场，创造更大的利润。广告字体设计作为一种广告形式，是商品接近顾客的特殊媒体，它比远离商品本身的其它广告媒介更具有亲切感和亲和力，它能深入到每一个消费者家庭。“包装广告”宣传是持久的，有的商品本身被消费之后，包装物还能长期被保留下来。所以，包装的字体效应和作用对消费者来说是不可低估的。广告字体的目的是吸引消费者的认同和接纳。因此，必须利用好消费者心理特点。民族文化是特定民族的灵魂，是本民族机体中不可替代的血液。语言和文字是识别民族文化的特殊符号。所以，，民族地区使用本民族语言文字做广告，效益一定比想象的好得多。蒙古民族是个有着悠久历史文化传统的民族，它使用的通行文字有千年以上的历史。蒙古族的文字，除学龄前儿童外，所有的中国人差不多每天都能碰触到，但也许注意的人可能确实不会很多。不知你有没有观察过，中国人民银行发行的纸币中，除汉文外还有四种少数民族文字，其中最前面的就是蒙古族的通用文字。在广告字体设计中，设计出多样化的蒙文字体既可以很好的保护和传承民族文化，让民族文化体现出时代特色。又能够丰富平面设计的表达空间，使平面设计展现多元化特征。这样，可以增强广告面扩大的同时，通过宣传党的民族自治区域语言文字政策，提高民族群众的认同感和自我文化意识。这就需要设计师的文化意识和辛苦创作，也需要企业对品牌建设的重视，还需要地区政府的管理投入及开放思维。因为政府出于对地区特色的展现和民族文化的保护传承，要求企业使用蒙文蒙语是正确的，但不能要求只用一种文字和字体来规范和统一。这样，反而显得呆板和不切实际。规范是建立在适合基础上的规范，统一是变化中的统一。以文字传承为主要目的，让蒙古文字的图形在现代设计中应用，更符合时代发展的趋势。论文共分为三章，主要从蒙古族文化主体代表蒙古文字、文字图形，蒙古族文字图形设计是个开创性的工作,研究蒙古族文化,文字,装饰及其理念,思想艺术的表现形式,又要与现代设计相结合,找到民族文字设计的理念,要搞好民族地区广告文化的设计。蒙古族文字文化应用到广告装饰中，内容非常丰富。要做好民族地区有特色的广告设计，就要好好研究蒙古民族的历史文化。而民族文化的简单表现形式基本上是语言文字,在继承传统文化的基础上进行创新,这就要求我们在广告设计上兼顾世界的高度与现代设计结合,努力达到国际化审美标准，越是民族的就是世界的。
[Abstract]:Typography is an important symbol of market economy in the commodity age. Advertising is used to publicize their products, open up new markets and create greater profits. As an advertising form, advertising font design is a special media which is close to customers, and it has more affinity and affinity than other advertising media far away from the commodity itself. It can reach every consumer family. "Packaging advertising" propaganda is lasting, some goods themselves are consumed, packaging can be retained for a long time. So. The font effect and effect of packaging should not be underestimated for consumers. The purpose of advertising fonts is to attract consumers' recognition and acceptance. Therefore, we must make good use of the psychological characteristics of consumers. National culture is the soul of a particular nation. Language and characters are the special symbols to identify the national culture. Therefore, the use of the native language and characters for advertising in ethnic areas must be much better than imagined. Mongolia is a nation with a long history and cultural tradition, it uses more than a thousand years of history. Mongolian script, except preschool children, all Chinese people can touch almost every day. I wonder if you have ever observed that in the notes issued by the people's Bank of China, there are four kinds of minority languages in addition to Chinese. One of the most advanced is the common Mongolian characters. In the advertising font design, the design of a variety of Mongolian font can protect and inherit the national culture, so that the national culture reflects the characteristics of the times, and can enrich the expression space of graphic design. In this way, we can enhance the expansion of the advertising area, through the promotion of the party's national autonomous region language policy. Improve the identity of the national masses and self-cultural awareness. This requires designers' cultural awareness and hard work, but also needs enterprises to pay attention to brand building. Also need the regional government management input and open thinking, because the government to show the regional characteristics and the protection of national culture heritage, it is correct to require enterprises to use the Mongolian language. But we can't require only one kind of text and font to standardize and unify. In this way, it seems rigid and impractical. The norm is based on fit, and unity is the unity of change. The paper is divided into three chapters, which mainly represent Mongolian characters from the main body of Mongolian culture, characters and graphics, so that the application of Mongolian characters in modern design is more in line with the trend of the development of the times. Mongolian character graphic design is a pioneering work, the study of Mongolian culture, writing, decoration and its concept, the expression of ideological and artistic forms, but also with modern design to find the concept of national character design. We should do a good job in the design of advertising culture in ethnic areas. The Mongolian character culture is applied to the advertisement decoration, the content is very rich. Must do well the characteristic advertisement design in the minority area. It is necessary to study the history and culture of the Mongolian nation. The simple manifestation of the national culture is basically the language and writing, which is innovated on the basis of inheriting the traditional culture. This requires us to take into account the height of the world in advertising design and modern design, strive to achieve international aesthetic standards, the more national is the world.
【学位授予单位】：内蒙古师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J524

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