产品形象设计在“日常生活审美化”语境中的研究

发布时间：2018-02-09 04:13

本文关键词： 产品形象设计日常生活审美化消费　出处：《天津科技大学》2008年硕士论文　论文类型：学位论文

【摘要】： 随着传媒工业的发展与消费主义意识形态逐渐占据社会文化的主导地位,日常生活的审美化趋势在西方与中国正愈演愈烈。在我们的生活空间中,我们无时无刻不在体验着审美化的倾向,如广告传媒、产品形象、建筑装修、环境的美化等。审美过程不仅包裹了业已完成的、给定的物质,而且甚至决定了它们的结构,不光影响它们的外表,而且甚至影响其内核。产品形象设计的重要性正是在这种“日常生活审美化”的语境中凸显出来。本文选题正是在这种时代背景下应运而生。文中所说的“日常生活审美化”其主要内容包括两个层面：一是艺术和审美进入日常生活,被日常生活化；二是日常生活中的一切,特别是大工业批量生产中的产品以及环境被审美化。要深化产品形象设计在“日常生活审美化”中的应用研究,有效的路径是理论联系实际,结合我国经济建设和工业生产的实践活动,对不同产品的设计——生产——销售——消费的全过程进行具体的、实证的分析研究,总结深层审美化的规律性的东西,以指导新的实践,使美学和设计艺术学理论为国家和区域的经济发展和社会发展服务。本文试图通过理论探讨和实证研究两大部分,对产品形象设计在“日常生活审美化”语境中的应用做一个初步的探索研究。
[Abstract]:With the development of media industry and the ideology of consumerism gradually occupying the dominant position of social culture, the aesthetic trend of daily life is becoming more and more intense in the West and China. In our living space, We are constantly experiencing aesthetic tendencies, such as advertising media, product image, architectural decoration, landscaping, etc. The aesthetic process not only encapsulates the finished, given material, but also determines their structure. Not only does it affect their appearance, And even affect its core. The importance of product image design is highlighted in the context of "daily life aesthetic". The main content of life aestheticization includes two aspects: first, art and aesthetics enter into daily life. The second is that everything in daily life, especially the products and environment in mass production of large industries, has been aesthetized. The application of product image design in "daily life aesthetic" should be deepened. The effective way is to combine theory with practice, combine the practice of economic construction and industrial production of our country, carry on the concrete, empirical analysis and research on the whole process of designing, production-sales and consumption of different products. In order to guide the new practice and make the theory of aesthetics and design art serve for the economic and social development of the country and the region, this paper attempts to make two parts through theoretical discussion and empirical research. This paper studies the application of product image design in the context of Aesthetics of Daily Life.
【学位授予单位】：天津科技大学
【学位级别】：硕士
【学位授予年份】：2008
【分类号】：J504

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