我国地方报业集团网站研究

发布时间：2018-02-11 18:02

本文关键词： 报业集团网站虚拟社区盈利模式　出处：《中国政法大学》2010年硕士论文　论文类型：学位论文

【摘要】： 从1995年10月20日《中国贸易报》首次“触网”以来,我国报业的网络化发展道路已经持续了十几年的时间,但直到今天,报业网站仍未找到行之有效的盈利模式,整体发展停滞不前。报业网站是报业数字化探索的重要阵地,如何利用好这块阵地,是媒体应该认真思考和积极探索的问题。本文在绪论和结论之外,分为四个部分。第一部分描述了我国地方报业集团网站发展的总体概况,主要包括其性质及市场定位、点击率及与其他本地门户网站的竞争态势等几个方面。第二部分论述了地方报业集团网站的内容产品与服务,以青岛新闻网为个案研究,从网站的版式设计、传播内容的构成、服务项目的开发等几个方面总结了该类网站的传播优势和病症所在。第三部分主要讨论了地方报业集团网站的盈利模式,客观分析了其生存之道,并分别研究了其广告业务和其他多种经营方式,在借鉴国内商业网站和西方报业网站盈利模式的基础上提出了以网站虚拟空间为平台打造报业集团网站新型盈利模式的观点,并对这一模式的可行性进行了深入探讨。其中第二和第三部分是本文的研究重点。
[Abstract]:From October 20, 1995 China < trade news > "net" for the first time since the road network development of newspaper industry in China has lasted for more than ten years, but until today, the newspaper website has yet to find effective profit model, the overall development is stagnant. The newspaper website is an important position to explore digital newspaper, how to make good use of this position, the media we should think seriously and actively explore the problems. In this paper, in addition to the introduction and conclusion, is divided into four parts. The first part introduces the general situation of the local Chinese Newspaper Group website development, mainly including its characteristics and market positioning, several hits and other local portals competition and other aspects of the situation. The second part discusses the content of the products and services of local newspaper group site, with a case study of Qingdao news network, from the layout of the site design, constitute the dissemination of the contents of the service. Objective to develop several aspects of the site communication advantages and conditions. The third part mainly discusses the local newspaper group website profit model, an objective analysis of the survival of the road, and investigated its advertising business and other mode of operation, on the basis of the domestic commercial websites and Western newspaper website profit pattern put forward to the virtual space website as a platform to create a new profit model of newspaper group website, and the feasibility of this model is discussed. The second and the third part is the focus of this research.

【学位授予单位】：中国政法大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：G219.2-F;G210.7

【引证文献】