POP广告教学实施“做中教，做中学”模式的实践与研究

发布时间：2018-02-14 04:40

本文关键词： 中等职业教育 POP广告教学做中教做中学　出处：《辽宁师范大学》2009年硕士论文　论文类型：学位论文

【摘要】： 在中等职业教育教学改革中,其核心和关键的内容之一,是中等职业教育课堂教学模式和方法的改革。在POP广告教学中实施“做中教,做中学”模式是实现培养广告设计实用型人才目标的关键环节,对学生综合职业能力的核心——专业操作技能的培养质量起着至关重要的作用。“做中教,做中学”模式是实现提高学生实践动手能力的重要方式,是形成学生职业素养和相关技能的重要途径和手段。POP广告课程的特点就是强调参与过程和动手能力的学习,主张知识要由学生经过实践探索和思考,自己发现,发展认知能力来获取。在中等职业教育POP广告教学中实施“做中教,做中学”模式是广大教师义不容辞的责任,本文以POP广告教学实施“做中教,做中学”模式的研究为突破口,通过对如何改进POP广告课教学手段、评价标准;如何突破POP广告课教学内容、教学活动空间;以及如何发挥学生的主体作用、激发学生的学习热情等问题的研究,力图探索一条行之有效的、适合职业学校学生特点的、有职业学校特色的POP广告教学新路子,为进一步深化中等职业学校POP广告教学改革、提高POP广告教学质量、增强POP广告课的实效性积累一点经验。
[Abstract]:In the teaching reform of secondary vocational education, one of its core and key contents is the reform of teaching mode and method in the classroom of secondary vocational education. The mode of "doing and learning" is the key link to realize the goal of cultivating practical talents in advertising design, and plays a vital role in training the core of students' comprehensive professional ability-professional operational skills. The mode of "doing learning" is an important way to improve students' practical practical ability, and an important way and means to form students' professional literacy and related skills. The characteristics of pop advertising course is to emphasize the learning of participation process and practical ability. The author holds that knowledge should be acquired by students through practical exploration and thinking. It is incumbent on teachers to carry out the mode of "doing middle teaching and doing middle learning" in the POP advertising teaching of secondary vocational education. Based on the research of the mode of "doing middle teaching, doing middle learning" in POP advertising teaching, this paper makes a breakthrough on how to improve the teaching means and evaluation standard of POP advertisement course, how to break through the teaching content and teaching activity space of POP advertisement course, and how to improve the teaching method and evaluate standard of POP advertisement course. And how to give play to the main role of students, stimulate students' learning enthusiasm and other issues, try to explore an effective, suitable for the characteristics of vocational school students, with the characteristics of vocational school POP advertising teaching a new way. In order to further deepen the reform of POP advertising teaching in secondary vocational schools, improve the quality of POP advertising teaching, and enhance the effectiveness of POP advertising courses, some experience has been accumulated.
【学位授予单位】：辽宁师范大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：F713.8-4

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