基于J2EE的网络广告管理系统的设计与实现

发布时间：2018-02-14 16:24

本文关键词： J2EE JSP 网络广告管理系统　出处：《兰州大学》2007年硕士论文　论文类型：学位论文

【摘要】： 随着信息技术的发展和互联网的兴起，网络广告作为一种新生的广告形象出现在公众视野中。网络广告管理的需求从无到有，经过不断的发展壮大，实际上已经成为计算机应用的一个重要组成部分。网络广告管理系统的重要性也日益显著，它对网站本身和网络经济的发展有着不可替代的作用。经过长期发展，国外网络广告管理业已经进入了成熟期，形成了一大批具有信息、人才优势的网络广告管理公司，而国内网络广告管理的水平和国外差距还很大，因此发展网络广告管理系统刻不容缓。针对这种情况，博讯科技有限公司开发了网络广告管理系统。该系统充分利用了J2EE体系构架的优势，保证了系统的稳定性和可扩展性。本人参加了该系统的研发，参与了系统分析、整体设计和广告投放模块的开发工作。本论文论述了我们从需求分析到系统功能实现的主要过程，以及我们在此过程中所使用的各种技术。本文首先从网络广告的特性分析着手，指出了网络广告管理系统建设的意义。然后研究了系统开发使用的相关技术，重点讨论了网络广告管理系统的系统分析、系统设计和关键技术的实现方法，提出了一种适合一般网站使用的构建思路，在此基础上设计实现了一套完整的网络广告管理系统。客户层使用Ajax技术，减轻了服务器的负担又加快了响应速度、缩短了用户等候时间。Web层使用JSP和Servlet处理用户页面。业务层采用的是CAUCHO公司的Resin服务器，使用Torque组件实现对象持久化，提高开发效率，降低开发成本，提高系统性能。EIS层采用的是MySQL数据库管理系统，它是一个多用户、多线程、快速和功能强大的数据库服务器。在本文的最后对该项目的设计作了总结，，提出了自己的改进意见。
[Abstract]:With the development of information technology and the rise of the Internet, the network advertisement appears in the public view as a new advertising image. In fact, it has become an important part of computer application. The importance of network advertising management system is becoming more and more obvious. It plays an irreplaceable role in the development of the website itself and the network economy. The overseas network advertisement management industry has already entered the mature period, has formed a large number of network advertisement management companies with the information and the talented person superiority, but the domestic network advertisement management level and the overseas advertisement management level is still very big. Therefore, the development of network advertising management system is urgent. In view of this situation, Boxun Technology Co., Ltd. has developed a network advertising management system. The system makes full use of the advantages of J2EE architecture and ensures the stability and expansibility of the system. I participated in the research and development of the system. Participated in system analysis, overall design and advertising module development. This paper discusses the main process from requirement analysis to the realization of system functions, and the various technologies we use in the process. This paper points out the significance of the construction of the network advertisement management system, and then studies the related technologies used in the development of the system, especially discusses the system analysis, the system design and the realization method of the key technology of the network advertisement management system. This paper puts forward a construction idea suitable for the general website, and designs and implements a complete network advertisement management system on the basis of which, the client layer uses Ajax technology, which reduces the burden of the server and speeds up the response speed. It shortens the waiting time of the user. The web layer uses JSP and Servlet to process the user pages. The business layer uses the Resin server of CAUCHO Company. The Torque component is used to realize object persistence, to improve the development efficiency and to reduce the development cost. The MySQL database management system is used to improve the performance of the system. It is a multi-user, multi-thread, fast and powerful database server. At the end of this paper, the design of the project is summarized and some suggestions are put forward.
【学位授予单位】：兰州大学
【学位级别】：硕士
【学位授予年份】：2007
【分类号】：TP311.52

【引证文献】