GY薪酬体系优化

发布时间：2018-02-15 00:44

本文关键词： GY公司薪酬优化激励　出处：《西南交通大学》2010年硕士论文　论文类型：学位论文

【摘要】：当今社会是人才竞争的社会,人力资源成为企业间竞争的核心。因此如何获得人才、留住人才、用好人才是公司公认的难题。其中最为复杂和困难的,就是如何充分发挥好薪酬的激励作用。薪酬体系是作为人力资源管理的重要组成部分,可以有效激发起员工的工作热情、改善员工的工作效率、提升企业的竞争力。当前要建立全新的、科学的、系统的薪酬管理体系,对于企业在知识经济时代获得持续生存能力和竞争优势具有重大意义,优化和完善薪酬管理体系,也是当前企业面临的一项紧迫任务。 GY广告公司是一家集专业广告市场企划、市场定位研究、广告推广代理、发布于一体的专业广告服务机构,同是在薪酬体系方面暴露出许多问题,并阻碍了公司的进一步发展。本论文旨在通过对GY公司的薪酬方案设计,帮助该公司解决吸引人才、激励人才的难题,从而有效提高公司的运营效率,在激烈的市场竞争中始终保持领先优势。本文从选题背景及意义出发,在介绍薪酬设计的相关理论的基础上,首先介绍GY公司的基本情况；然后以科学的指标体系为基础、运用层次分析法对GY公司薪酬制度现状详细分析,诊断出其存在的问题；之后结合GY公司实际情况对现有的薪酬体系进行了优化,提出一套切合GY公司实际的薪酬设计方案；最后对薪酬体系优化的成效进行了评估。
[Abstract]:Nowadays the society is a society of talent competition, human resources become the core of competition among enterprises. Therefore, how to obtain talents, retain talents and make good use of talents is recognized by the company as a difficult problem. As an important part of human resource management, compensation system can effectively arouse the enthusiasm of employees and improve their work efficiency. To improve the competitiveness of enterprises, it is of great significance to establish a new, scientific and systematic salary management system for enterprises to obtain sustainable survival ability and competitive advantage in the era of knowledge economy, and to optimize and perfect the salary management system. It is also an urgent task facing enterprises. GY Advertising Company is a professional advertising service organization that integrates professional advertising market planning, market positioning research, advertising promotion agency and publication. It also exposes many problems in the compensation system. The purpose of this paper is to help GY to solve the problem of attracting and encouraging talents by designing the compensation scheme of GY Company, so as to effectively improve the company's operational efficiency. In the fierce market competition has always maintained a leading edge. Starting from the background and significance of the topic, this paper first introduces the basic situation of GY Company on the basis of introducing the relevant theories of salary design, and then based on the scientific index system, The present situation of compensation system of GY Company is analyzed in detail by AHP, and the existing problems are diagnosed, then the existing compensation system is optimized according to the actual situation of GY Company, and a set of compensation design scheme is put forward according to the actual situation of GY Company. Finally, the effectiveness of the optimization of the compensation system is evaluated.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：F272.92

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