广告热与广告学

发布时间：2018-02-16 01:52

  本文关键词： 广告 广告学　出处：《北京成人教育》1993年12期 　论文类型：期刊论文

【摘要】：正 在成人教育中,有两种教育一直受到重视:一种是通才教育,以提高成人学员本身的素质和能力为目的,另一种是实用教育,以提高成人学员完成实际工作能力为目的。随着商品经济的发展,实用教育日益受到人们的青睐。譬如,在成人教育中开设广告学,越来越引起人们的兴趣。中国广告业异军突起的影响中国广告业具有悠久的历史,也经历了艰苦历程。党的十一届三中全会为广告业的复兴和发展赋予了生机和活力,80年代中国广告业开始复苏,进入90年
[Abstract]:In adult education, there are two types of education that have always been taken seriously: one is generalist education, which aims at improving the quality and ability of adult learners, and the other is practical education. With the development of commodity economy, practical education is becoming more and more popular. China's advertising industry has a long history. The third Plenary session of the 11th CPC Central Committee gave vitality and vitality to the revival and development of the advertising industry. China's advertising industry began to recover in the 1980s and entered the 1990s.
【作者单位】： 北京市二轻工业总公司党校
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本文编号：1514386