招贴设计的互动性研究

发布时间：2018-02-20 06:21

本文关键词： 招贴设计互动行为互动性互动方法互动元素　出处：《西南交通大学》2011年硕士论文　论文类型：学位论文

【摘要】：随着现代社会的日趋发展,国内外的商业广告竞争是愈演愈烈。在铺天盖地的传统灌输式招贴设计形式外,有一种新的、边缘的、通过各种手法增加了互动性的招贴广告正悄然出现,登台亮相。它利用巧妙的形式别开生面、引人入胜,让受众乐意去关注此类招贴的信息和内容,在快乐的心态下留下深刻的记忆。这不仅为商家增加了广告宣传的空间,为受众带来了新奇的体验乐趣,更为招贴广告做出了互动性研究方向的新探索。本文重点研究招贴设计的互动性含义,及增加招贴设计互动性所需的互动元素和互动方法。其中增加招贴设计互动性所需的互动元素和互动方法的研究现在在国内外的研究中还处于初期阶段。此类招贴设计往往需要招贴的视觉元素与场景、招贴的形态结构、招贴的载体甚至加上受从的即时参与各方面配合才能完成整体的创意过程。以上五方元素一旦互动起来就增加了招贴广告的互动性。招贴设计的互动方法从五个互动元素的角度进行组合分类后就可以依次分为以下四个方面：招贴的视觉元素与场景互动、招贴的视觉元素与招贴的形态结构互动、招贴的视觉元素与招贴的载体互动、招贴的视觉元素与受众的即时参与互动。很明显此类招贴广告中互动方法的研究成为了设计环节研究的重中之重。掌握了这些互动方法,就能为招贴的互动功能设计找到突破口,必将会大大地帮助我们有效地进行招贴广告的互动性创作和设计。
[Abstract]:With the development of modern society, the competition of commercial advertisement at home and abroad is becoming more and more fierce. Interactive poster ads are quietly appearing and appearing through various techniques. They use ingenious forms to create new and fascinating forms that make the audience willing to pay attention to the information and content of such posters. It not only increases the advertising space for merchants, but also brings new experience to the audience, and makes a new exploration of interactive research direction. This paper focuses on the interactive meaning of poster design, And the interactive elements and methods needed to increase the interaction of poster design. The research on the interactive elements and methods needed to increase the interaction of poster design is still in its infancy at home and abroad. Sticker design often requires the visual elements and scenes of the poster, The form and structure of the poster, The carrier of poster even can complete the whole creative process with the immediate participation of all sides. Once the above five elements interact, it increases the interaction of poster advertisement. The interactive method of poster design is from five aspects. After the combination and classification of the interactive elements, they can be divided into the following four aspects: the visual elements of the poster interact with the scene, The visual elements of the poster interact with the form and structure of the poster, the visual elements of the poster interact with the carrier of the poster, The visual elements of the poster interact with the audience in real time. Obviously, the research on the interactive methods in this poster has become the most important part of the design process. It can find a breakthrough for the interactive function design of poster, which will help us to create and design the poster effectively.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：J524

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