视角指定错视在视觉传达设计中的应用

发布时间：2018-02-21 12:10

本文关键词： 错视视角指定视觉传达户外广告城市导向　出处：《西安理工大学》2007年硕士论文　论文类型：学位论文

【摘要】： 视觉传达设计就是利用视觉符号来进行信息传达的设计活动。视角指定错视是一种通过限定观察者视角，使之错误地认知到了与实际物象偏差却符合个人观察意愿的视觉信息的错视现象。由于这种现象所具有的纯视觉性特征符合现代视觉传达设计人性化、国际化的发展趋势，因而被广泛地应用到了户外广告，城市导向，室内会展，影视布景等多个视觉传达领域中。本篇论文首先从视角指定错视现象的产生机制入手，分别从生理和心理两方面对其成因进行了深入地分析与研究。其次介绍了其作为设计形式的历史起源和演化过程，引出对其审美价值的评论。再从视觉特性，设计条件，设计原则三方面深入探讨视角指定错视与视觉传达设计之间的关系。论文侧重在后面三章，先是运用透视学原理对视角指定错视的设计要素和实现手法进行了系统地归纳。然后，具体分析了各种视角指定错视的应用实例，并且结合自己的设计实践，，重点对视角指定错视原理在户外广告和城市导向中应用方法和设计原则进行了研究。最后，以独到的视角，提出了“将错就错”的设计理念，并对如何合理利用错视现象进行视觉传达设计阐述了自己的观点。同时对视角指定错视设计的发展趋势进行了分析和展望，以求对我国在该设计领域的发展有所促进。
[Abstract]:Visual communication design is a design activity that uses visual symbols to communicate information. The phenomenon of false vision of visual information, which deviates from the actual object image but accords with the individual's will to observe, is wrongly recognized. Since the pure visual characteristics of this phenomenon are in line with the development trend of humanization and internationalization of modern visual communication design, As a result, it is widely used in many visual communication fields such as outdoor advertising, city-oriented, indoor exhibition, film and television set, etc. In this paper, we first analyze and study the cause of formation of the phenomenon from physiological and psychological aspects, and then introduce its historical origin and evolution as a form of design. The relationship between visual mislooking and visual communication design is discussed from three aspects: visual characteristics, design conditions and design principles. First of all, the design elements and realization methods of the angle of view are systematically summarized by using the perspective theory. Then, the application examples of different angle of view are analyzed in detail, and combined with their own design practice, This paper focuses on the research on the application and design principles of the principle of visual angle designation in outdoor advertising and city orientation. Finally, the design concept of "mistake is wrong" is put forward from a unique angle of view. At the same time, the author analyzes and prospects the development trend of visual communication design in order to promote the development of this field of design in China.
【学位授予单位】：西安理工大学
【学位级别】：硕士
【学位授予年份】：2007
【分类号】：J50

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