当代招贴设计的图像学形态研究

发布时间：2018-02-22 12:32

本文关键词： 当代招贴设计图像学形态　出处：《重庆大学》2011年硕士论文　论文类型：学位论文

【摘要】：当代招贴设计是广告视觉化的主要媒体。招贴随着社会发展而产生,依托科技进步而丰富,作为传播和劝导某种意图的载体,招贴设计无疑是一种社会行为。图像之中的图像以及图像之间的关联,折射出不同时代背景下人们的思想意识和精神面貌。每一幅招贴设计的完成都置身于特定的社会背景中,新兴的图像形态会在设计中得以表现,而设计又扩大了图像形态的影响。招贴设计的当代发展,在于它从艺术和现实的角度见证了历史的书写,通过文献性视觉记录的方式讲述推动现实理想。兴起于西方传统图像志研究的图像学,礼遇当代的设计语境异常勃兴,形成一个以全新视角、全新方法科学审视当代艺术的新学科,用图像学的方法探讨图像象征符号作为人类思想传播工具的意义。本文从当代招贴现象的问题入手,采用图像学研究形态分别就招贴的象征意义、形式和意义上的变化、发展和延续上的变化三种形态进行解析。希望当代招贴设计在理性秩序下借西学之风,熔铸民族传统,兼容多元艺术形态,依托科学技术的日新月异,博采众家之长,使其成为研究多元艺术形态发展的一个图像标本,介入社会学的视觉文本。逻辑与历史相统一,在一定程度解决了所分析的问题,具有现实与理论意义。
[Abstract]:Contemporary poster design is the main media for advertising visualization. Poster comes into being with the development of society and is enriched by the progress of science and technology, as the carrier of spreading and persuading a certain intention. Poster design is undoubtedly a kind of social behavior. The images in the image and the relationship between the images reflect people's ideology and mental outlook in different times. Each poster design is in a specific social background. The emerging image form will be expressed in the design, and the design has expanded the influence of the image form. The contemporary development of poster design is that it witnessed the writing of history from the angle of art and reality. Through the way of documentary visual record, the author describes and promotes the ideal of reality. From the traditional western imageography research, the courtesy of the contemporary design context is booming, forming a new angle of view. The new method scientifically examines the new subject of contemporary art, and discusses the significance of image symbol as a tool for the dissemination of human thoughts by using the method of image science. This article starts with the problem of contemporary poster phenomenon, and adopts the research form of image science to discuss the symbolic meaning, form and meaning change of poster, respectively. It is hoped that the contemporary poster design can borrow the wind of western learning under the rational order, melt and cast the national tradition, be compatible with the diverse artistic forms, rely on the rapid changes of science and technology, and take advantage of the strong points of the family. It is a kind of image specimen to study the development of multi-artistic form, and intervene in the visual text of sociology. The logic and history are unified, and the problems analyzed are solved to a certain extent, which is of practical and theoretical significance.
【学位授予单位】：重庆大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：J524

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