数字创意媒体内容运营服务系统设计与实现

发布时间：2018-02-22 22:50

本文关键词： 数字媒体创意产业运营服务网站运营　出处：《电子科技大学》2010年硕士论文　论文类型：学位论文

【摘要】： 随着国民经济的发展,数字创意行业随之兴起并迅速发展,成为国民经济结构调整和经济增长方式转变的新引擎,获得了国家的极度重视。数字创意产业技术支撑平台的建设,能够很好的满足数字动漫,数字影视,新媒体等行业的共性技术需求,整合多方研究机构和数字创意企业的资源,指导内容产业链上创意、设计、开发、存储、传输、外包、经营、服务协同等工作,有助于数字创意的健康迅速发展,促进产业的生产效率和产品质量。本课题是广东省科技厅“面向行业的数字创意公共技术支撑平台”项目的一部分,基于数字创意公共技术支撑平台网站的需求,展开对数字创意媒体内容运营服务系统研究。在对数字创意公共技术支撑平台网站需要哪些运营服务进行深入研究的基础上,提出了数字创意媒体内容运营服务系统的主要内容,包括:针对不同终端用户的认证和个性化服务;用户行为建模和个性化查询服务;服务计费与结算;数字媒体内容的点播、下载等服务;分发、推送以及广告,监控,统计等相应的附加服务。针对这些运营服务,将系统分为六个功能子模块即:用户管理服务功能模块、广告管理模块、统计模块、计费与结算模块、升级服务模块系统管理模块。本文中给出了系统的功能模块设计、数据逻辑模型、软件功能结构设计和系统实现及测试。本系统使用Eclipse 3.2 + MyEclipse7.0作为系统开发平台,前台页面采用JSP技术实现,后台在Java1.6的环境下采用Struts + Spring框架进行开发。本系统以“面向行业的数字创意公共技术支持平台”为依托,可以在面向数字创意媒体服务发布和享受需求的基础上,还要能够提供信息交互的能力,使服务也能够以互动形式进行。从而为数字创意公共服务门户网站提供一个有效的运营服务及管理机制,促进广东省数字创意媒体产业的发展,提高产品品质和生产效率。
[Abstract]:With the development of the national economy, the digital creative industry rises and develops rapidly, which becomes the new engine of the adjustment of the national economic structure and the transformation of the mode of economic growth, and has been attached great importance by the state, and the construction of the technical support platform of the digital creative industry. Can meet the common technical needs of digital animation, digital film and television, new media and other industries, integrate the resources of various research institutions and digital creative enterprises, guide the creativity, design, development, storage, transmission, outsourcing in the content industry chain, Management, service cooperation and other work, conducive to the healthy and rapid development of digital creativity, promote industrial production efficiency and product quality. This project is part of the project of "Digital Creative Public Technology support platform for Industry" of Guangdong Provincial Science and Technology Department, which is based on the demand of digital creative public technology support platform website. In the digital creative media content operation service system research. On the basis of digital creative public technology support platform website needs which operation services in-depth research, The main contents of the digital creative media content operation service system are put forward, including: authentication and personalized service for different end users; user behavior modeling and personalized query service; service billing and settlement; digital media content on demand. Download and other services; distribution, push and advertising, monitoring, statistics and other related additional services. In view of these operational services, the system is divided into six functional submodules: user management service module, advertising management module, statistics module, Billing and settlement module, upgrade service module system management module. This paper gives the system function module design, data logic model, This system uses Eclipse 3.2 MyEclipse7.0 as the system development platform, the front page is realized by JSP technology, and the background is developed by Struts Spring framework in the Java1.6 environment. Based on the "industry-oriented digital creative public technology support platform", the system can provide the ability of information interaction on the basis of the publication and enjoyment of digital creative media services. In order to provide an effective operation service and management mechanism for the digital creative public service portal, to promote the development of the digital creative media industry in Guangdong Province, and to improve the product quality and production efficiency.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：TP311.52

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