美国超级碗比赛电视转播内容解析

发布时间：2018-02-24 06:46

本文关键词： 体育比赛电视转播超级碗内容解析　出处：《北京体育大学》2013年硕士论文　论文类型：学位论文

【摘要】：电视媒介的出现和发展被认为是20世纪最重大的事件之一。因为集视听觉手段于一体,给受众以强烈的现场感和冲击力的媒介特性,使它拥有众多的受众和普遍的影响。当电视媒介进驻到体育比赛中时,同时携带来了商业化的运作逻辑,体育电视转播便不再是简单的体育组织与电视台之间的游戏,而逐步成为了一个众多参与者相互支撑、互动共进的有机整体。超级碗比赛创办于1967年,是美国橄榄球联合会和国家橄榄球联合会冠军争夺国家橄榄球联盟年度冠军的单场赛事。其电视转播参与者众多,转播费用高昂,内容编排中将体育与娱乐因子有机融合,是美国历史上收视率最高的节目,也是全球单场赛事广告费最高的比赛。此外,它还对体育运动、大众文化、大众消费行为、社会经济等方面都产生了不同程度的影响,它超越了体育比赛的范畴,是美国的文化与商业奇观。在四十多年的发展中,超级碗的电视转播叫好且叫座,它的全民狂欢是众多参与者互动共赢的成功案例,值得我们学习、参考、借鉴。本文进行了大量的文献阅读与资料收集,运用个案研究法、文献资料法、内容分析法、逻辑分析法对超级碗的电视转播内容进行研究分析。超级碗的电视转播在历史上保持着内容结构的基本统一,具体的内容随政治、经济、文化、社会、科学技术的发展而有所区别,所以根据该内容设置结构框架,本文将其内容划分为赛前节目、体育比赛、中场秀和广告四个部分,分别进行论述。在每一部分中,首先进行纵向的历史研究,了解其发展概况并探究影响因素,然后横向进行转播参与者具体的操作理念分析,发现总结其操作特点、规律,最后探索这种设置与操作所带来的影响。在内容分析之后,继续深入探析这种设置和操作的背后与美国大众文化与消费社会的互动关系。通过研究与分析,本文建构了超级碗电视转播内容生产模式图,得出了以下结论：超级碗的电视转播参与者众多；超级碗电视转播内容丰富且质优；超级碗电视转播内容的呈现具有专业化、娱乐化的特质；超级碗电视转播内容具有强大的精神内涵；超级碗电视转播内容的设置与呈现以受众需求为中心；在超级碗电视转播内容的背后,其设置与操作同消费社会与大众文化之间呈现出明显的互动作用。最后对于我国体育电视转播在传播理念、传播艺术、传播质量以及体育电视的娱乐化发展等方面提出了参考建议。
[Abstract]:The emergence and development of television media is considered to be one of the most important events in 20th century. So that it has a large audience and universal influence. When the television media comes into the sports competition and carries with it the commercial operational logic, sports television broadcasting is no longer a simple game between the sports organization and the television station. And has gradually become a large number of participants to support each other, interaction and progress of the organic whole. Founded in 1967, the Super Bowl is a single event between NFL and NFL champions for the NFL's annual championship. The content arrangement organically integrates sports and entertainment factors. It is the most watched program in the history of the United States, and it is also the most expensive competition in the world for a single event. In addition, it also deals with sports, mass culture, and mass consumer behavior. Social and economic aspects have had varying degrees of influence, beyond the scope of sports, is the cultural and commercial wonders of the United States. In more than 40 years of development, the Super Bowl televised and acclaimed. Its national carnival is a successful case of interaction and win-win for many participants, which is worthy of our study, reference and reference. This article has carried on the massive literature reading and the data collection, uses the case study method, the literature material method, the content analysis method, The content of TV broadcast in Super Bowl has been studied and analyzed by logical analysis method. The content of TV broadcast in Super Bowl has maintained the basic unity of content structure in history, and the concrete content depends on politics, economy, culture and society. The development of science and technology is different, so according to this content set up the structure frame, this article divides its content into four parts: pre-match program, sports match, midfield show and advertisement. First of all, the longitudinal historical study, understand its development and explore the impact factors, and then transversely broadcast participants in the specific operational concept analysis, found summed up its operational characteristics, laws, After the content analysis, the interaction between the setting and operation and the American mass culture and consumer society is further explored. Through the research and analysis, this paper constructs the super bowl TV relay content production pattern, and draws the following conclusions: Super bowl television relay content rich and quality; The presentation of the content of Super Bowl TV relay has the characteristics of specialization and entertainment, the content of Super Bowl TV relay has strong spiritual connotation, the setting and presentation of the content of Super Bowl TV relay is centered on the needs of the audience. Behind the content of Super Bowl TV transmission, the setting and operation of the Super Bowl show obvious interaction with the consumer society and the popular culture. The quality of communication and the entertainment development of sports TV are put forward.
【学位授予单位】：北京体育大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G222;G849.2

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