论当前我国房地产行业的道德失范及对策

发布时间：2018-02-26 17:31

本文关键词： 房地产道德诚信责任　出处：《山西大学》2012年硕士论文　论文类型：学位论文

【摘要】：行业道德,作为一种没有固定条目的规范意识形态,是行业内人们自律与他律的基础,它规范着行业内的行为准则。行业道德时刻彰显着社会经济活动与日常生活中的正面的价值取向,主要起判断人们的经济活动和社会现象的正当与否。它不仅由当前的社会经济活动和现时代的文化背景所决定,也相对应的作用于相关的社会经济活动,对社会的经济活动具有重要的指导作用。从1978年以后,中国的住房制度发生了根本性的变化,开始沿着住房商品化的道路发展。“九五”期间,我国房地产行业已经跃居成为影响国民经济的支柱产业,并活跃了相应的建材市场,期间钢材、水泥、家电等相关行业也得到了快速的发展。随着我国社会经济的发展、城市化进程的加快和房地产行业的兴盛,房地产行业也备受大家关注。由于房地产行业的发展过快,部分地区开发力度过大,土地购置和开发面积大幅度增加,建设规模不断扩大,房地产行业已经大大超出了当前我国国民经济的发展水平和正常的社会生活需求,不少地区出现了房地产持续过热的现象。房地产行业在短短的十年的发展过程中,虽然在经济L得到了长足的发展,人类的住房条件也发生了很大的变化,这些物质生活的进步,给人类的生活带来了极大的便利。但是房地产行业的道德失范现象日益严重,这些问题不但影响着人们的经济活动,也严重影响了当下的社会风气。这就需要房地产行业具有良好的信誉,树立正确的道德价值观念,才能得到长足的发展。然而,房地产行业表现出的诚信缺失,用虚假广告诱导消费者,甚至不惜用欺诈消费者的方法来实现销售额上升的目的；责任感缺失,不顾及百姓的利益,不断出现设计不合理,质量不过关,交付使用不合格等问题。房地产行业的相关从业人员立场飘忽不定,见利志义,不能将服务群众作为自己的道德要求。因此,我们必须要加强房地产行业的道德建设,树立正确的道德价值取向,也只有房地产行业的道德水平不断提高,才能更好的为老百姓服务,才能提高企业的社会责任感,做到诚信地产,责任地产,老百姓住上环境舒适、质量可靠的房子。本文对房地产行业出现的问题从道德的方向做了阐述,文章的第一部分是对当前我国房地产行业道德失范的表现,从存在的问题、失范的危害角度分析；第二部分是房地产行业道德失范的原因,从道德火范的经济原因、制度原因及自身原因进行阐述；第三部分是房地产行业道德失范的对策,主要的思路是从应坚持持基本原则和建设途径两个方面来考虑。
[Abstract]:Industry morality, as a normative ideology without fixed items, is the basis of self-discipline and heteronomy in the industry. It regulates the code of conduct in the industry. The ethics of the industry always show the positive value orientation of social and economic activities and daily life. It mainly determines whether people's economic activities and social phenomena are justified. It is determined not only by the current social and economic activities and the cultural background of the present era, but also by their corresponding roles in the relevant social and economic activities. It plays an important guiding role in social economic activities. Since 1978, China's housing system has undergone fundamental changes and began to develop along the road of housing commercialization. China's real estate industry has leapt to become the pillar industry affecting the national economy, and has activated the corresponding building materials market. During this period, steel, cement, household appliances and other related industries have also been rapidly developed. With the development of China's social economy, With the acceleration of urbanization and the prosperity of the real estate industry, the real estate industry has also attracted much attention. Due to the rapid development of the real estate industry, the development of some regions is too strong, and the land acquisition and development area has increased substantially. With the continuous expansion of the construction scale, the real estate industry has greatly exceeded the current level of development of the national economy and the normal social needs of our country. In many areas, real estate continues to overheat. In the course of the development of the real estate industry in a short period of 10 years, although the economy L has made considerable progress, the housing conditions of human beings have also undergone great changes. These advances in material life have brought great convenience to human life. However, the phenomenon of moral anomie in the real estate industry is becoming increasingly serious, and these problems not only affect people's economic activities, It also seriously affects the current social atmosphere. This requires the real estate industry to have a good reputation, to establish the correct moral values, in order to get considerable development. However, the real estate industry shows a lack of integrity. Using false advertising to induce consumers, or even to cheat consumers to achieve the purpose of increasing sales; lack of responsibility, regardless of the interests of the people, continue to appear unreasonable design, poor quality, The position of the relevant practitioners in the real estate industry is erratic, so they cannot regard serving the masses as their own moral requirements. Therefore, we must strengthen the moral construction of the real estate industry. To set up the correct moral value orientation, only when the moral level of the real estate industry is continuously improved, can we better serve the common people, enhance the social responsibility of enterprises, do the honest real estate, the responsible real estate, the common people living in a comfortable environment, A house of reliable quality. The first part of the article is about the performance of the present moral anomie of the real estate industry in our country and the analysis of the existing problems and the harm of the anomie. The second part is the real estate industry moral anomie reasons, from the moral fire economic reasons, system reasons and their own reasons to elaborate; the third part is the real estate industry moral anomie countermeasures, The main thinking is to adhere to the basic principles and construction approach to consider two aspects.
【学位授予单位】：山西大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F293.3

【参考文献】