《NBA时空》杂志报道研究

发布时间：2018-03-02 14:48

本文选题：《NBA时空》　切入点：版块版式　出处：《上海体育学院》2010年硕士论文　论文类型：学位论文

【摘要】： 分众化和专业化趋势已经影响到大众传媒的方方面面,体育杂志也不例外。由于读者的细化,内容的专门化、结构的复杂化和系列化等特点,体育杂志已成为体育传媒中细分最为细致的专业化媒介,也越来越受到广告商垂青。国内篮球杂志于上世纪80年代出现,并伴随中国篮球职业化水平和篮球普及率的提高,通过二十多年的发展已形成较大规模。中国有四亿多青少年,其中喜爱篮球运动的青少年所占的比例很大,以参与人数为指标,篮球已成为我国青少年的“第一运动”。拥有大量丰富的读者基础,再加上精致的包装、美轮美奂的图片和生动活泼的文风,使得篮球杂志脱颖而出,成为专业化体育杂志中的佼佼者。目前,国内对分众化和专业化体育杂志的研究还远远不够,对篮球杂志的研究更是几乎处于空白状态。鉴于对国内篮球杂志的喜爱和丰富专业化体育杂志相关研究的目的,本人选取了《NBA时空》杂志作为研究主体。《NBA时空》杂志是国内篮球杂志中发行量较大、广告收益较高、有普遍社会影响力的代表,这本杂志曾被读者、广告商和NBA称为“中国目前最好的篮球杂志”。而且作为引进美国体育杂志版权的早期实验者,《NBA时空》对于借鉴国外杂志的成功模式并确立自己的杂志品牌,拥有丰富的实践经验。这本杂志也是体育杂志走向专业化、分众化路线的典型代表。本文综合运用文献资料法、个案研究法、内容分析法、数理统计法和访谈法等研究方法对NBA联赛2008-2009赛季期间《NBA时空》杂志的报道重点、报道形式和报道理念进行分析,总结其报道现状并得出对杂志未来发展的相关研究结论和建议。创刊于1999年的《NBA时空》杂志经过十余年的发展,成长为一本在国内发行量大,广告收益高且具有普遍社会影响力的篮球杂志。在国内篮球杂志群雄并起的激烈竞争中,《NBA时空》杂志稳步发展,逐渐确立了自己的品牌价值和知名度。在NBA联赛2008-2009赛季报道中,《NBA时空》杂志共有常设版块36个。通过版块的优化组合和精心设计满足了读者的视觉享受需求、求知需求、时尚需求以及鼓励与接近的需求等。杂志注重以封面包装吸引读者,版面运用高质量的图片打造精美的设计感,突出风格化,以细节取胜。杂志从1999年起与美国《HOOP》杂志合作,获得独家刊载美国杂志文章的报道资源。从2009年2月增刊开始,因合作协议的终止,《NBA时空》不再获得刊载《HOOP》杂志报道资源的文章。杂志稿件来源主要由杂志的北京编辑部和驻美特派记者报道撰写。对美国网站和报纸等媒体中翻译和编译而来的稿件则明确标注稿源信息。杂志的报道重点主要有NBA球星报道、NBA重点球队和赛况报道、NBA历史报道和NBA时尚报道等方面。报道重点主要通过人物特写形式、专题策划形式、NBA新闻与评论形式和图片报道形式出现。杂志的主要报道理念有：增加报道的真实性和客观性；以娱乐化方式满足读者的阅读需求；加强杂志的品牌化建设,培养核心读者群体等。
[Abstract]:Focus and specialization trend has affected all aspects of the mass media, sports magazine is no exception. Because the readers of refinement, the specialized content, and a series of complex features such as structure, sports magazine has become the most professional media for detailed segmentation of sports media, more and more advertisers favor domestic basketball magazine. In the last century in 80s, accompanied by China occupation and the level of basketball basketball popularization rate increase, through more than 20 years of development has formed a large scale. Chinese more than 400000000 teenagers, which is fond of basketball sports teenagers accounted for a large proportion, to participate in a number of indicators, basketball has become my our youth "first movement" has a large number of readers. The rich, coupled with exquisite packaging, magnificent pictures and lively and vivid style, makes the basketball magazine stand out, become special The best in the sports magazine.
At present, the domestic research is still far from enough focus and professional sports magazine, research on basketball magazine is almost in a blank state. In view of the relevant research of domestic basketball sports magazine magazine's favorite and rich professional, I choose for reference to the successful model of foreign space magazine and established its own magazine brand, has extensive practical experience. This magazine is a sports magazine towards specialization, a typical representative of the route. This integrated use of literature, a The case study method, content analysis, report focuses on methods of mathematical statistics and interviews on NBA League 2008-2009 season during magazine, published in the American Journal of access to exclusive reports from February 2009 increased resources. Proceedings began, due to the termination of the agreement, magazine articles. The magazine resources mainly by the source magazine editor in Beijing and in the United States correspondent reported writing. To translate and compile the websites and newspapers and other media in the manuscript is clearly marked. Journal of information sources report focuses on the NBA star NBA reports, the focus of the team and news reports, NBA reports and NBA reports are historical aspects. Reports mainly through the characters feature form, thematic planning, NBA news and reviews and pictures form report forms. The main idea of the magazine reports are: to increase the authenticity and objectivity of the reports; to meet the needs of readers by entertainment; strengthen brand building magazine, the cultivation of core readers.

【学位授予单位】：上海体育学院
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：G841

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