基于Java EE的广告业务管理系统的设计与实现

发布时间：2018-03-03 00:29

本文选题：广告业务管理系统　切入点：Java　出处：《湖南大学》2016年硕士论文　论文类型：学位论文

【摘要】：如何针对这些各种形式和类型的广告执行有效管理操作是目前当下很多广告公司需要完善的重要研究内容。广告能够以千变万化的众多形态与变化万千的丰富内容吸引广大客户群体的持续性关注,同时也能够日渐改变人们日常生活常见方式。在日新月异的广告市场中,针对广告制作和策划过程,需要有效的广告业务管理和实时广告动态信息管理系统来进行广告实时优化工作。广告产品的营销人员也希望快捷方便地获悉广告销售的具体实时情况。作为广告公司的管理层也更加需要实时熟悉、组织和管理公司广告资源,才能够保证公司资源利益最大化与使用高效率,从而保障公司的自身利益。广告公司能够针对广告进行准确安排,再辅佐性能良好的广告管理系统,融入团队营销策略就能完成各种各样具体的广告销售方案。因此,广告业务管理系统在市场需要下适时地产生出现。依据软件工程的规范针对系统进行需求分析过程,应用Java EE系统架构关键技术进行相关系统设计工作,设计了管理员系统、广告管理系统和客户管理系统。管理员系统包括部门管理、角色管理、人员管理、字典维护,广告管理系统包括广告位管理和广告管理,客户管理系统包括酒店客户管理和广告客户管理。本文设计实现的基于Java EE系统架构的广告业务管理系统根据自身需求设计了后台数据库系统,设计实现了广告申请至广告制作等对应流程的功能模块。本系统主要针对实际广告业务流程进行分析,并且把分析成果进行实例化,在分析过程中不断深入且简化广告业务流程,提高工作人员效率。安全体系结构包括多层次安全措施和全面的安全管理策略,本文针对系统安全方面应用CA认证体系、数据加密和用户权限控制方法进行系统安全体系设计。本广告管理平台系统能够针对各个功能模块进行功能测试和压力测试,本系统都能够完成系统功能需求并实现设计目标。使用UML统一建模语言设计系统模块及功能时,会把每个功能数据类型进行确认,这样对于后期开发广告业务管理系统可以简化流程、节约时间、提高效率。根据系统测试及数据分析结果表明,本广告管理平台通过制定商户广告投放形式和客户管理规则,通过基本应用可以简化广告业务流程,提高工作人员效率。
[Abstract]:How to solve these various forms and types of advertising to carry out effective management operations are now many advertising companies need to improve. The important research contents of sustained attention to advertisements to attract customers groups to enrich the content of many forms and the myriads of changes of ever-changing, but also gradually change people's daily life in a common way. The advertising market change rapidly in the advertising and advertising business planning process, effective management and real-time dynamic advertising information management system to optimize the real-time advertising work. Specific real-time advertising product marketing staff also hope to quickly and easily learned advertising sales. As the management of advertising companies also need more time with the organization and management of the advertising company to ensure the resources, to maximize the company's resources and the interests of the use of high efficiency, in order to protect the company The interests of their own. The advertising company can accurately arrange for advertising, advertising management system to help the good performance of the team will be able to complete the marketing strategy of advertising sales plan all kinds of concrete. Therefore, the advertising business management system in the market need timely emergence. According to the specification of software engineering to analyze the system requirements of the key. Application of Java EE system architecture design system, design the system administrator, advertisement management system and customer management system. The system includes administrator management, role management, personnel management, advertising management system including dictionary maintenance, advertising management and advertising management, customer management system including hotel customer management and client management in this paper. The design and implementation of advertising based business management system Java EE system architecture is designed according to their own needs after A database system, the design and implementation of functional modules for advertising to advertising and other corresponding process. This system is mainly for the actual advertising business process analysis, and the analysis results are instantiated in the analysis process of deepening and simplify the advertising business process, improve the efficiency of the staff. The security architecture including multi-level and comprehensive security measures the safety management strategy, aiming at the application of CA system security authentication system, data encryption and user access control method for system security design system. The advertising management platform system can function testing and stress testing for each module, the system can fulfill the system requirements and achieve the design goal. Using UML unified modeling language design the system modules and functions, the function of each type of data confirm that for the later development The advertising business management system can simplify the process, save time, improve efficiency. According to the system test result and data analysis, the advertising management platform through the development of business advertising form and customer management rules, the basic application can simplify the advertising business process, improve the efficiency of the staff.

【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：TP311.52

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