自由版式设计的风格研究

发布时间：2018-03-04 05:31

  本文选题：自由版式设计　切入点：编排艺术　出处：《东北师范大学》2010年硕士论文　论文类型：学位论文

【摘要】： 自由版式设计是继二十世纪七十年代以来,兴起于美国的一种新型编排艺术,是在古典版式设计和网格版式设计基础上不断发展壮大的艺术形态。它主要以快捷、有效、独特的视觉传达为主要目的,以个性化、艺术化的语言风格为基本特征,是一种随意、自由、洒脱、无序的版面形式,目前在世界范围内已经得到了广泛的应用和传播。 然而,早期的自由版式设计,正是由于这种“混乱”的设计风格而常常被人称之为“不实用艺术”,本论文就此误区从以下几个方面对自由版式设计的风格展开详尽的分析和研究：一、自由版式设计风格的基础性研究。自由版式设计既不同于古典版式设计的左右对称,也不同于网格版式设计的网格分割,它打破了传统版式设计的束缚,并随着科学技术的发展,成为当代出现的具有前卫意识的版式设计形式。二、对自由版式设计风格构成要素的研究。图、文、色是版面信息传达的必备要素,自由版式设计通过不同手法的处理,使这些视觉要素成为大众视觉的焦点,并为平面设计领域的发展注入了新的活力。三、自由版式设计风格特征的研究。相对于传统版式设计的艺术形式来说,自由版式设计的风格具有极强的“非主流”性,这主要体现在版心的无疆界性、形式的解构性、字与图的一体性、内容的避轻就实性、形式与功能的矛盾性、版面的“留白”和独特的导向性等方面。四、自由版式设计风格在生活中的应用。自由版式设计风格作为一种崭新的设计风格在实际中的应用十分广泛,例如：书刊杂志、广告招贴、包装装潢、视觉识别(Ⅵ)和网页等设计都受到自由版式风格的深远影响。五、自由版式设计风格的发展趋势。随着社会的飞速发展,自由版式设计已经由以前的纯形式主义转变为追求创意、个性、情感和特技的表现性艺术,成为今后版式设计发展的重要趋势。 本论文通过对自由版式设计风格各方面的分析研究,打破了以往人们对自由版式设计的种种误解,并从实践中证明了自由版式设计是一个“破旧立新”的艺术形态。此外,本论文还结合色彩心理学、形态构成学等相关学科,对自由版式设计在今后的发展趋势提出了更加人性化的建议,同时也拓宽了版式设计固有的设计理念和思路,对编排艺术及相关领域的研究和实践有着一定参考价值。
[Abstract]:Free layout design is a new kind of arrangement art rising in the United States since 1970s. It is a kind of art form which is constantly developing on the basis of classical layout design and grid layout design. The unique visual communication is characterized by individualized and artistic language style. It is a kind of random, free, free and disorderly layout, which has been widely used and spread in the world. However, the early free layout design, It is precisely because of this kind of "chaotic" design style that it is often called "impractical art". This paper makes a detailed analysis and research on the style of free layout design from the following aspects: first, Free layout design is not only different from the left and right symmetry of classical layout design, but also different from the grid division of grid layout design, which breaks the shackles of traditional layout design. With the development of science and technology, it has become an avant-garde consciousness of typographic design. Second, the study of the elements of free layout design style. Picture, text and color are essential elements of layout information transmission. Free layout design makes these visual elements become the focus of public vision through different methods, and infuses new vitality into the development of graphic design field. Compared with the artistic form of traditional layout design, the style of free layout design has a strong "non-mainstream" nature, which is mainly reflected in the boundless nature of the center of the plate, the deconstruction of the form, The unity of words and pictures, the reality of the content, the contradiction between form and function, the "white space" and the unique orientation of the layout. The application of free layout design style in life. As a new design style, free layout design style is widely used in practice, such as: books and magazines, advertising posters, packaging decoration, Visual recognition (鈪，

本文编号：1564351