RFID读写技术在户外广告互动中的应用

发布时间：2018-03-07 00:05

本文选题：户外广告　切入点：广告互动屏系统　出处：《上海交通大学》2013年硕士论文　论文类型：学位论文

【摘要】：近年来新兴的互联网广告依靠IT技术能实现与用户的互动交流和广告效果的数据统计，对不具备上述功能的传统户外广告媒体带来了巨大的冲击。针对传统的户外广告业务中在与用户互动手段、广告效果统计等方面所存在的问题，论文通过RFID等IT技术在户外广告中的应用研究，在对户外媒体之一的楼宇电视系统进行了实际需求分析的基础上，提出了一种基于RFID读写技术在户外广告互动中的应用模型；运用RFID及3G技术，设计并实现了广告互动屏系统中的传输功能模块；论文通过对广告互动屏系统实际应用效果的分析，验证了该应用模型的可行性及实用性；该广告互动屏系统已被全国最大的楼宇电视运营商投入实际运营。论文的研究工作主要包括以下几个方面： 1、针对基于互联网的数字媒体和传统户外广告媒体的广告业务特点，，论文提出一种基于RFID读写技术在户外广告互动中的应用模型。 2、在对楼宇电视系统的需求分析基础上，提出一种利用RFID、3G技术作为技术基础，实现人机互动、广告点击数据后台分析、广告无线下发的户外广告互动屏系统设计方案。 3、采用广告屏内置RFID卡射频阅读器及信息处理芯片组、并以3G网络连接数据后台的模式，设计并实现广告互动屏系统中的传输功能模块。 4、通过该广告互动屏系统在某全国知名商业楼宇电视联播网的屏幕互动升级项目中的应用及实际运营效果的分析，验证基于RFID读写技术在户外广告互动中的应用模型的可行性及实用性。本文在研究过程中所提出的基于RFID读写技术在户外广告互动中的应用模型在实际应用中取得了良好的效果，有效的解决了户外广告媒体在广告互动和广告效果统计中所存在的问题。该模型对于各类户外广告互动屏系统的开发者具有实际的参考价值。
[Abstract]:In recent years, the emerging Internet ads rely on IT technology to achieve interactive communication with users and data statistics on the effectiveness of advertising. It has brought great impact to the traditional outdoor advertising media, which does not have the above functions. In view of the problems existing in the traditional outdoor advertising business, such as interacting with users, advertising effect statistics and so on, Based on the research on the application of RFID and other IT technologies in outdoor advertising, and on the basis of analyzing the actual requirements of one of the outdoor media, the paper puts forward a model of outdoor advertising interaction based on RFID reading and writing technology. Using RFID and 3G technology, this paper designs and implements the transmission function module in the advertising interactive screen system, and verifies the feasibility and practicability of the application model through the analysis of the actual application effect of the interactive advertising screen system. The advertising interactive screen system has been put into operation by the largest building TV operators in China. The research work of this paper mainly includes the following aspects:. 1. According to the characteristics of Internet based digital media and traditional outdoor advertising media, this paper presents an application model based on RFID reading and writing technology in outdoor advertising interaction. 2. Based on the requirement analysis of building TV system, a design scheme of outdoor advertising interactive screen system is proposed, which uses RFID-3G technology as the technical basis, realizes man-machine interaction, ad click data backstage analysis, and advertisement wireless sending. 3. Adopting the RFID card RF reader and information processing chipset built in the advertisement screen, and using the 3G network connection data backstage mode, the transmission function module in the advertisement interactive screen system is designed and implemented. 4, through the application of the interactive screen system in the screen interactive upgrade project of a national famous commercial building television network, and the analysis of the actual operation effect, Verify the feasibility and practicability of the application model based on RFID reading and writing technology in outdoor advertising interaction. In this paper, the application model based on RFID reading and writing technology in outdoor advertising interaction has been put forward in the research process, and it has achieved good results in practical application. The model has practical reference value for the developers of outdoor advertising interactive screen system.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TP391.44

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