高校招贴设计教学方法中多元化视觉艺术语言的探索

发布时间：2018-03-07 07:31

本文选题：招贴设计　切入点：广告媒体　出处：《美苑》2014年06期 　论文类型：期刊论文

【摘要】：正21世纪科技不断飞速进步,艺术设计与高科技蓬勃发展,数字化多媒体全方位充斥着人们的生活,我们正处在一个前所未有的图像时代,古老的招贴艺术不再占广告主导地位。由于社会需求扩大和传达方式与时代同步,招贴设计的语言日渐个性化和多元化,当下数字技术时代的各种视觉广告媒体,电子传媒的拓展,缩小了招贴的环境空间,还由于性质、特征的差异,必然有不同的长处和短处,把握特定媒体的性质和特征,才能避其短扬其长。那么作为平面媒体的招贴在其视觉效果日趋弱化的现状下,高校招贴设计教
[Abstract]:In 21th century, with the rapid progress of science and technology, the rapid development of art design and high technology, digital multimedia is full of people's life, we are in an unprecedented image era. The ancient poster art is no longer dominant in advertising. Due to the expansion of social demands and the synchronization of communication methods with the times, the language of poster design is becoming more and more individualized and diversified, and all kinds of visual advertising media in the age of digital technology, The expansion of electronic media has narrowed the environmental space for posters, and because of the differences in nature and characteristics, there must be different strengths and weaknesses, so as to grasp the nature and characteristics of specific media. In order to avoid its short spread of its long. Then as a print media poster in its visual effect weakening in the present situation, colleges and universities poster design teaching
【分类号】：J524-4;G642

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