比亚兹莱插画艺术对当代商业插画的影响

发布时间：2018-03-08 11:55

本文选题：比亚兹莱　切入点：艺术语言　出处：《西北大学》2013年硕士论文　论文类型：学位论文

【摘要】：在经济全球化高度发达的背景下,一部分当代中国商业插画在发展过程中受到比亚兹莱的插画艺术语言的影响较大,进而促进了当代中国的商业广告有了新的发展方式。一批当代插画创作者们把比亚兹莱的艺术语言融入到自己的艺术创作当中了,同时也说明了比亚兹莱的艺术语言在当代中国得到了延续和发展,两者可以说是相辅相成的。本文首先介绍说明了比亚兹莱传奇艺术的一生,并详细分析其艺术语言的魅力、社会特征的阐述、艺术特征和颜色表达上介绍说明了比亚兹莱的艺术形式；然后对当代商业插画现状,当代中国商业插画现有的表现手法和特点一一做了阐述。提出在信息量在短时间内大量产生并快速传递出去的当代,如何做到“眼前一亮”夺人眼球高质量的商业插画,是我研究的问题。时代选择了比亚兹莱,同样当代商业插画也选择了比亚兹莱,同时也促使当代中国商业插画向前发展；再次就是分析比亚兹莱插画语言在当代中国这个特殊的环境里对当代中国商业插画带来了什么影响。它是当代商业插画发展的时空需要,也是比亚兹莱插画语言在当代中国多元化的传播媒介和表现手法的需要。最后得出的结论是：流行时尚是当今社会大多数人追求的目标,而当代的商业目的就是为了吸引人们的眼球、迎合当代人们的消费目的,最终结果是使人产生购买的欲望。这也致使当代商业插画设计师们不断寻找新的艺术语言、新的传播媒介。他们从比亚兹莱艺术语言中提取优秀基因转而注入自己的插画作品中。因此传统的文化经过从新解构也能转变成当代流行文化,甚至成为时尚的代言词。这就是比亚兹莱对当代商业插画起到了不可估量的积极影响的反思作用。
[Abstract]:Under the background of highly developed economic globalization, some contemporary Chinese commercial illustrations were greatly influenced by Biazle's artistic language in the course of their development. Thus promoting a new way of developing commercial advertising in contemporary China. A group of contemporary illustration creators have incorporated the artistic language of Biazley into their own artistic creation. It also explains the continuation and development of Biazle's artistic language in contemporary China, which can be said to complement each other. This paper first introduces the life of Biazle's legendary art, and analyzes in detail the charm of its artistic language, the elaboration of its social characteristics, its artistic features and its color expression. Then the present situation of contemporary commercial illustrations, the present expression methods and characteristics of contemporary Chinese commercial illustrations are expounded one by one. It is put forward that in a short period of time, the amount of information produced in large quantities and quickly transmitted out of the contemporary, How to achieve "a bright present" high quality commercial illustration is my research problem. The times chose Biazle, the same contemporary commercial illustration also chose Biazle, but also promoted the development of contemporary Chinese commercial illustration; The third is to analyze the influence of Biazley's illustration language on contemporary Chinese commercial illustration in this special environment of contemporary China. It is the space-time need of the development of contemporary commercial illustration. It is also the need for the diversified media and expression of Biazle illustration language in contemporary China. The final conclusion is that popular fashion is the goal pursued by most people in today's society. And the purpose of contemporary commerce is to attract people's attention and cater to the consumption purpose of contemporary people, and the end result is to make people have a desire to buy. This also causes contemporary commercial illustration designers to constantly look for new artistic language. New media. They take good genes from Biazle's artistic language and inject them into their illustrations. So traditional culture can also be transformed from new deconstruction into contemporary pop culture. Even fashion endorsements. This is the reflection of Biazley's incalculable positive impact on contemporary commercial illustrations.
【学位授予单位】：西北大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J218.5

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