电影片名的社会语用研究

发布时间：2018-03-10 19:08

本文选题：电影片名　切入点：社会调查　出处：《杭州师范大学》2011年硕士论文　论文类型：学位论文

【摘要】：电影片名(以下简称片名)是影片的第一形象和识别标志,是其不可或缺的组成部分。一个好的片名往往对电影本身起到画龙点睛的作用,能够吸引更多的观众,获得较高的艺术价值和商业价值。语用学是研究语言运用规律的学科,关注语用主体在特定语境中如何运用和理解话语。运用语用学相关理论研究片名,不仅有助于对这一社会语用现象的解读,而且能够对电影的命名提出创作建议,具有实用意义。本文运用语用学相关理论并结合社会调查,从话语本体、语用主体和语用语境这三个角度对片名进行分析,并依据以上分析提出相应的命名建议。全文共分七章,主体部分的内容包括：一、通过社会调查了解观众对片名的关注度、决定片名优劣的要素以及片名对观众观影选择的影响。二、归纳出片名具有指称功能、信息功能、广告功能及审美功能等语用功能；简洁突显、顺口悦耳、含蓄生动等语用特点。三、片名的命名主体为了达到交际效果往往会运用隐喻、转喻、间接言语行为、话语角色转换等语用策略；观众对片名的认可度往往是促使其观看电影的重要因素；在片名交际中交际双方都会遵循合作及关联原则。四、电影文本语境、电影相关语境以及语用主体认知语境会影响片名的创作。五、根据前文分析,本文结尾给出了两个命名建议：符合相关法律法规、满足观众的需求。
[Abstract]:Film title (hereinafter referred to as "film title") is the first image of the film and the identification symbol, is an indispensable part of the film. A good film title often plays the role of finishing the film itself, can attract more audience, Pragmatics is a discipline that studies the law of language use, pays attention to how pragmatic subjects use and understand discourse in a specific context, and studies the title of the film by using the relevant theories of pragmatics. It is of practical significance not only to interpret this social pragmatic phenomenon, but also to propose some creative suggestions for the naming of films. Based on the relevant theories of pragmatics and social investigation, this paper analyzes the title of the film from the perspectives of discourse ontology, pragmatic subject and pragmatic context, and puts forward corresponding naming suggestions based on the above analysis. The contents of the main part include:. First, through the social investigation to understand the audience's attention to the film title, determine the key factors of the film title and the influence of the film title on the audience viewing film. Second, we conclude that the film title has the reference function and the information function. Pragmatic features, such as advertising function and aesthetic function, concise prominence, pleasing to the ear, implicit and vivid, etc. Third, the naming subject of the title often uses metaphor, metonymy and indirect speech act in order to achieve the communicative effect. Pragmatic strategies such as discourse role conversion; audience's recognition of film titles are often the important factors to urge them to watch movies; in film title communication, both parties follow the principles of cooperation and relevance. Fourth, the context of the film text, The film context and the cognitive context of the pragmatic subject will affect the creation of the title. 5, according to the previous analysis, this paper gives two naming suggestions: accord with the relevant laws and regulations, meet the needs of the audience.
【学位授予单位】：杭州师范大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：H030

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