MyAD广告投放系统的合同排期子系统的设计与实现

发布时间：2018-03-11 03:38

本文选题：广告投放　切入点：用户管理　出处：《南京大学》2012年硕士论文　论文类型：学位论文

【摘要】：网络广告是近年来随着网络的兴起与普及成长起来的新型广告模式,它使用Internet作为媒介,在广告展现和广告收费方面有别于传统的广告。其展现量大、展现方式多样等特点,使得Google、振轩广告联盟等公司都进行了广告投放管理相关的系统开发。作者实习的公司由于广告投放业务的拓展,也决定开发一套广告投放系统来进行广告投放管理,也就是MyAD (myadvertisement)广告投放系统。随着计算机技术的高速发展,广告投放系统也发生了巨大的变化。传统的C/S架构已经不再适应广告投放系统管理单元分布化、数据量大和高并发的特点,基于Java EE的架构成了构建广告投放系统的首选。而合同排期子系统,作为MyAD广告投放系统的一个子系统,是使用Java EE的分层架构实现的。 MyAD广告投放系统是一个进行网络广告相关管理的系统,其功能主要包括广告管理、客户管理、合同管理、财务管理和资源管理。其中广告管理的主要职能包括广告投放计划以及广告检索投放,客户管理的主要职能包括客户权限管理以及客户信息管理,合同管理的主要职能包括合同添加、合同审核以及合同变更,财务管理的主要职能包括收入确认以及收入报表,资源管理的主要职能包括报价管理、资源信息管理以及资源预订排期。其中合同排期子系统需要实现的功能有客户管理、合同管理以及资源管理。子系统通过对用户管理、报价管理、资源排期管理以及合同管理四个模块的实现,覆盖了创建客户、投放资源报价、资源排期、与客户签订合同的整个流程,已基本满足MyAD广告投放系统的合同排期需求。本文首先描述了MyAD广告投放系统的合同排期子系统的作用,并使用用例图对合同排期子系统的功能需求进行建模。接着描述了子系统的系统设计,包括关键模块设计和数据库设计。在此基础上,本文分别描述了子系统的几个主要模块的实现。作为MyAD广告投放系统的一个子系统,合同排期子系统已经上线服务于销售人员,并得到了销售人员的一致好评。
[Abstract]:Network advertisement is a new advertising mode which has been growing up with the rise and popularization of the network in recent years. It uses Internet as the medium, and it is different from the traditional advertisement in the aspect of advertising display and advertising charge. As a result, Google, Zhenxuan Advertising Alliance and other companies have developed systems related to advertising delivery management. The company in which the author interned decided to develop an advertising delivery system to carry out advertising management because of the expansion of advertising delivery business. That is, MyAD advertising system. With the rapid development of computer technology, great changes have taken place in the advertising delivery system. The traditional C / S architecture is no longer suitable for the distribution of the management unit of the advertising delivery system, the large amount of data and the characteristics of high concurrency. The architecture based on Java EE has become the first choice to build advertising delivery system, and the contract scheduling subsystem, as a subsystem of MyAD advertising delivery system, is implemented using the hierarchical architecture of Java EE. MyAD advertising system is a network advertising related management system, its functions mainly include advertising management, customer management, contract management, Financial management and resource management. The main functions of advertising management include advertising planning and advertising retrieval. The main functions of customer management include customer authority management and customer information management. The main functions of contract management include contract addition, contract audit and contract change, the main functions of financial management include revenue recognition and income statement, the main functions of resource management include quotation management, The functions of the contract scheduling subsystem include customer management, contract management and resource management. The implementation of four modules of resource scheduling management and contract management covers the whole process of creating customers, putting in resources quotation, scheduling resources and signing contracts with customers, which has basically met the contract scheduling requirements of MyAD advertising delivery system. This paper first describes the role of the contract scheduling subsystem of the MyAD advertising delivery system, and uses the use case diagram to model the functional requirements of the contract scheduling subsystem, and then describes the system design of the subsystem. On this basis, this paper describes the implementation of several main modules of the subsystem. As a subsystem of the MyAD advertising system, the contract scheduling subsystem has been put on line to serve the salespeople. And has been the consistent praise of sales personnel.
【学位授予单位】：南京大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：TP311.52

【相似文献】