电视栏目包装设计理念探讨与技术应用

发布时间：2018-03-11 11:44

本文选题：电视栏目包装　切入点：电视包装要素　出处：《湖北工业大学》2013年硕士论文　论文类型：学位论文

【摘要】：栏目包装是各大电视台、广告公司、企业和新闻媒体使用较频繁的词汇。其不同于包装设计，由于存在的模式和播放的平台的不同使其具有自身的一些特点。有它的内容和外在的一些延续。本身的设计套路，使用的素材和板式、色调等方面也有别于其他的设计。有他固有的规范的形式。发展到今天也有多种的表现形式，有二维和三维的设计也有两者相结合的例子，随着时代的发展动画和特效类的设计也在不断的进步和更新。设计的质量也决定了市场的竞争力和收视率的高低。电视栏目包装片作为视频类的作品，具有很强的功能性，这在一定程度上取决于包装的功利性；比如说为了提高收视率方面；以及为台里和地方的经济发展带来的利益方面。还有作为最直接的文化宣传方面。除了功能性的同时还需要兼顾原创性、技术性和艺术性的一些特点。本文针对这些问题，依据行业策划理论和技术标准，通过这些方面的论述并通过实际案例的分析对这些理论进行验证。建立了一个完整的栏目包装概念体系，同时指出了一些存在的问题和未来的发展之路。本文首先分析了电视栏目包装所包含的一些内容，也阐述了电视栏目包装在艺术方面的一些问题。在此基础上，，引出了其在实际应用中的策划过程和在应用中的意义。然后以实际的项目——陕西卫视的栏目包装为依据进行阐述电视栏目包装的品牌发展之路。对固化频道品牌的识别特征，推出合理的品牌形象，文化的识别等方面具有现实的指导意义。又从技术层面讲述电视栏目包装中的软件应用、制作流程及技巧。二、三维软件方面需要掌握的重点、难点以及软件之间的结合运用。技术的掌握是前提条件；但是不能陷入技术的泥沼；在前期设计和策划方面要多加学习跟分析。最后呼吁处于电视包装行业的从业人员，设计师和策划人员，应该体会到当前所面临的一些压力，和存在的一些问题。因为在组织系统、生产运行，媒体功能，频道操作、广告经营、竞争格局等都时刻在发生着变化。因此包装行业会面临更深层更复杂的变革，这些都是出于应对行业竞争和生存的需求所对应的方面。
[Abstract]:Column packaging is used frequently by major TV stations, advertising agencies, enterprises and the news media. It is different from packaging design. Because of the difference between the mode of existence and the platform of playing, it has its own characteristics. It has its content and some continuation of the external, its own design routine, the material used and the style of the board, Hue and other aspects are also different from other designs. There are inherent normative forms. There are also many forms of expression, including two-dimensional and three-dimensional designs, and examples of the combination of the two. With the development of the times, animation and the design of special effects are constantly improving and updating. The quality of design also determines the competitiveness of the market and ratings. As a kind of video work, TV column packaging film has a strong function, which depends on the utility of packaging to some extent, for example, in order to improve the ratings; And the benefits for the economic development of Taiwan and local areas, as well as as the most direct aspects of cultural propaganda. In addition to functionality, we also need to take into account some characteristics of originality, technology and art. Aiming at these problems, according to the theory of industry planning and technical standards, this paper verifies these theories through the discussion of these aspects and the analysis of actual cases, and establishes a complete conceptual system of column packaging. At the same time, some existing problems and the way of future development are pointed out. This paper first analyzes some contents of TV column packaging, and also expounds some problems of TV column packaging in art. On this basis, it leads to its planning process in practical application and its significance in application. Then, on the basis of the actual project-Shaanxi Satellite TV's column packaging, it expounds the road of brand development of TV column packaging. It identifies the brand characteristics of solidified channel brands and puts forward a reasonable brand image. The identification of culture has practical significance. Secondly, the key points, difficulties and the combination of software in 3D software should be grasped. The technology is the prerequisite; But can not fall into the technical mire; in the early design and planning to learn and analysis. Finally, we appeal to the practitioners, designers and planners in the television packaging industry to realize some of the current pressures and problems, because they are operating in the organizational system, production and operation, media functions, and channel operation. Therefore, the packaging industry will face deeper and more complex changes, which are corresponding to the needs of competition and survival of the industry.
【学位授予单位】：湖北工业大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G222

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