老上海电影广告引人注意之设计方法研究

发布时间：2018-03-12 17:25

本文选题：老上海　切入点：电影广告设计　出处：《电影文学》2010年21期 　论文类型：期刊论文

【摘要】：吸引消费者注意力的问题是任何广告都要解决的首要问题。老上海作为20世纪初期中国电影产业的中心,在宣传各种电影信息的各式广告中吸引观众注意力的方法较多,通过文字、图形、色彩、版式等要素的创新化处理,极大地提高了电影广告的吸引力度,为老上海电影的成功宣传奠定了坚实的基础。分析这些以增强电影广告吸引力为中心的广告设计手法,对我国当代电影广告设计实践具有重大的借鉴作用。
[Abstract]:In the beginning of 20th century, as the center of China's film industry, Old Shanghai has more ways to attract the attention of the audience in all kinds of advertisements that promote various kinds of movie information. Through the innovative processing of characters, graphics, colors, typography, and other elements, the attractiveness of film advertisements has been greatly improved. It has laid a solid foundation for the successful propaganda of the old Shanghai films. The analysis of these advertising design methods centered on enhancing the attraction of the film advertisement has a great reference function for the contemporary film advertising design practice in China.
【作者单位】：盐城工学院设计艺术学院;
【分类号】：J524.3

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