中国传统文化符号在招贴设计中的运用

发布时间：2018-03-13 14:43

本文选题：符号　切入点：中国传统文化符号　出处：《山东轻工业学院》2012年硕士论文　论文类型：学位论文

【摘要】：所谓招贴，是指用于张贴的户外印刷广告，传达某种事件或产品的功能和相关信息。设计师在创意和表现的过程中，运用中国传统文化符号，可制作出引人入胜、并具有深厚民族底蕴的招贴设计作品。本论文分为五个部分。第一部分：在广泛研究的基础上，从历史文化和社会经济两个角度，提出了运用中国传统符号进行招贴设计的观点。招贴对于现代社会的意义是十分重要的，进入二十一世纪后，随着对外交流的开展我国招贴的设计水品得到了很快的发展，但在设计的理念，尤其在表现形式上，仍落后于世界欧美、日本等发达国家，并在如何进一步提高上遇到了瓶颈。第二部分首先论述了招贴的概念，并运用大量篇幅介绍了中外招贴设计的发展历程，并按照文化招贴和商业招贴的分类，进一步介绍了招贴的功能和特点，并对招贴设计的图形构成、色彩、文字等进行了阐述。第三部分为符号在招贴设计中的功能，通过对符号学的系统阐述，引发出符号与象征、图形等视觉传达领域的关系，从理论上证明符号在招贴设计中所起到的作用。第四部分为中国传统文化符号在现代招贴设计中的应用，是论文的重点。通过大量实践案例从社会政治、经济、艺术、宗教、传统民俗等几个方面，说明了中国传统文化符号在招贴设计中的作用。中国传统文化符号是在五千年浩瀚的历史长河中孕育生成的，就像我们中华民族的渊源一样，虽历经磨难、却从未中断，，至今仍具有鲜活的民族文化色彩，折射着中国人特有的审美和人生观。第五部分为结束语，通过以上各部分的论证得出文章结论。中国传统文化符号是设计师进行招贴设计特有的创意资源“。越是民族的越是国际的”，在全球经济一体化的当下，我们应努力发扬祖国传统符号中有益的精华部分，并植入现代设计观念、博采众长，为我国招贴设计整体水平的提高贡献一份力量。
[Abstract]:The so-called poster refers to an outdoor printed advertisement for posting to convey the functions and relevant information of a certain event or product. In the process of creativity and performance, designers can make attractive use of traditional Chinese cultural symbols. And has a profound national heritage of poster design works. This paper is divided into five parts. The first part: on the basis of extensive research, from the perspective of history, culture and social economy, This paper puts forward the viewpoint of using Chinese traditional symbols to design poster. The significance of poster for modern society is very important. After 21th century, with the development of foreign exchange, the design of poster water in our country has been developed rapidly. However, the design concept, especially in the form of expression, still lags behind the developed countries, such as Europe, America and Japan, and has encountered a bottleneck in how to further improve. The second part first discusses the concept of poster, It also introduces the development course of poster design at home and abroad, and further introduces the function and characteristics of poster according to the classification of cultural poster and commercial poster, and the graphic composition and color of poster design. The third part is the function of symbol in poster design, through the systematic exposition of semiotics, it leads to the relationship between symbol and symbol, graphic and other visual communication fields. The 4th part is the application of Chinese traditional cultural symbols in the modern poster design, which is the focus of the thesis. Through a large number of practical cases, the thesis focuses on social politics, economy, art, religion, etc. Traditional folklore and other aspects illustrate the role of Chinese traditional cultural symbols in poster design. Chinese traditional cultural symbols were conceived and formed in the long history of 5,000 years, just like the origins of our Chinese nation. Despite the tribulation, but never interrupted, still has a fresh national culture color, reflecting the Chinese unique aesthetic and outlook on life. 5th part is the conclusion, Through the argumentation of the above parts, we can draw the conclusion that Chinese traditional cultural symbols are the creative resources unique to designers' poster design. "the more national, the more international", in the present time of global economic integration, We should make great efforts to carry forward the beneficial essence part of the traditional symbols of the motherland, and implant the modern design concept, so that we can learn from all aspects and contribute a part to the improvement of the overall level of poster design in our country.
【学位授予单位】：山东轻工业学院
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：J524.3

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