视觉传达设计中的图形创意表现研究

发布时间：2018-03-17 15:29

本文选题：图形创意　切入点：语言传达　出处：《鲁迅美术学院》2015年硕士论文　论文类型：学位论文

【摘要】：在视觉信息的传达方面,图形创意能够对完整图像进行传达,信息可以利用语言进行传达,而图形创意能够通过图形完成传达,为此,对图形而言,它是带有意念性的,融合了信息的传达、图形的符号。在设计视觉传达方面,图形创意的意义在于:对信息进行快速的传递,带有极强的内涵和视觉上的趣味性,让人产生深刻印象,在视觉文化品质方面,它带有新颖性和独特性。信息能够通过图形完成传达过程,在新石器时期,对信息的表达方式就是将图形刻在陶器上,在此时,人类已经懂得了图形所具有的象征性,这标志着人们已经能够开始对理想进行述说,对信息进行图形的表达。在设计图形时,在思维方式方面,它是没有束缚的,在信息的表达方面可以使用任何的独特图形,设计文化也是在持续创新。对图形而言,它包括所有的型、图,并不含有摄影。图形具有的表现力是极为独特的,在构成版面时,它在视觉上所具有的魅力是极为独特的。在构成平面时,作为一种关键的素材,它能使视觉注意力得到极大的提升,促使广告性格的形成。对广告而言,它的传播效果可能被图形所左右。图形占据了重要版面,有的甚至是全部版面。人们很容易会关注图形,并且自身产生兴趣进行阅读,在视觉印象方面,文字是远不及图形的,要对图形符号进行合理的使用。在本文中,在视觉表达的设计方面,对图形创意进行阐述,同时对其表现、运用进行介绍,使我们对图形进行更好的了解,利用创意开拓思路,使表现力更加的独特,在视觉设计上,其魅力极为独特。
[Abstract]:In the communication of visual information, graphic creativity can convey complete images, information can be conveyed by language, and graphic ideas can be communicated through graphics. Therefore, for graphics, it is idealistic. In designing visual communication, the meaning of graphic creativity lies in the rapid transmission of information, with a strong connotation and visual interest, which makes people impressive. In terms of visual cultural quality, it has novelty and uniqueness. Information can be conveyed through graphics. In the Neolithic period, the way to express information was to carve it on pottery, and at this time, Human beings have come to understand the symbolism of graphics, which means that people have been able to begin to describe ideals, to express information graphically. Any unique graphic can be used in the presentation of information, and the design culture is constantly innovating. For graphics, it includes all types, graphs, not photography. The expressive power of graphics is extremely unique when it comes to making up a page. Its visual charm is extremely unique. As a key material in the formation of a plane, it can greatly enhance visual attention and promote the formation of advertising personality. It can be influenced by graphics. Graphics occupy important pages, some even all. People tend to pay attention to graphics, and they have an interest in reading. In terms of visual impression, words are far less than graphics. In this paper, in the design of visual expression, the graphic creativity is expounded, and at the same time, its performance and application are introduced, so that we can have a better understanding of the graphics, and use creative ideas to develop ideas. Make the expression more unique, in the visual design, its charm is extremely unique.
【学位授予单位】：鲁迅美术学院
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：J522

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