互动—版式设计新“契机”

发布时间：2018-03-18 22:02

本文选题：视觉流程　切入点：版式设计　出处：《辽宁师范大学》2012年硕士论文　论文类型：学位论文

【摘要】：随着时代而兴起的互联网被称为第四传媒，网络广告和网络媒体的发展势头蓬勃而旺盛，比较起传统媒体而言，大有赶超之势。黑格尔曾经说过：听觉与视觉是属于人类的两大认知器官，这两大器官可以在远距离的地方观察和发现事物，具有很强的优越性。这种视觉的特殊性质，在人类的传播过程中有着不可动摇的地位。图像的魅力不仅在于可以用直观和最大众化的形式传达信息，影响人的思想和情感，还在于它不需要通过语言的中介，就可以实现跨民族跨时代的交流。传统的平面设计主要是以纸张为物理的媒介，利用版式设计进行梳理阅读规律，，把人的视觉注意引导到版式的主题，在当代则是用电子屏幕做媒介以互联网为导体的新兴物理媒介，不过这种新兴媒介，是在传统的印刷版式视觉流程的基础上，为读者服务。现代的屏幕阅读浏览者是通过触摸滑动按键这种手段来达到自己目的的，信息的浏览者有更多的自主性，版式设计者结合交互技术让这种阅读变得越来越有趣。互动的版式由于包含图、文、像、声的演绎方式，刺激感官和更多的提供信息，从而使得阅读的效率大大提高了。艺术是不断创新不断否定的思维与实践的过程，设计更需要不断思考与创新，如果人类设计没有了创造的激情，我们所面对的世界就会失去精彩。版式设计的主要功能就是在寻求在平面上排列新的形式语言，版式的布局是否新颖别致，决定其是否具有较强的诉求效果，用于引起观看者的兴趣，而使信息得到广泛的传播。数字化时代即将来临的时候，现代产业看它们的前途主要是看企业服务或是产品能不能以数字化的形式来展示。本论文的写作主要结合“互动”在当代版式中的表现形态，现在的编排设计已经是技术与版式设计艺术相互交融，在当代版式设计中“互动”版式的这种形态是具备跨时代的意义。本论文对互动版式设计在未来的设计形态和发展趋势做出分析，推测出以互联网和移动传媒为平台的版式设计在未来的发展和趋势。
[Abstract]:With the rise of the times, the Internet is called "4th media". The development of network advertisement and network media is vigorous and exuberant, compared with the traditional media, Hegel once said that hearing and vision are the two major cognitive organs of human beings. These two organs can observe and discover things from a long distance, and have great superiority. The special nature of this kind of vision, The charm of the image lies not only in its ability to convey information in the most intuitive and popular form, but also in the fact that it does not need to be mediated by language. Can realize cross-national cross-epoch communication. Traditional graphic design is mainly based on paper as a physical medium, using layout design to sort out the reading rules and guide human visual attention to the theme of layout. In modern times, it is an emerging physical medium that uses the electronic screen as a medium and the Internet as a conductor. However, this new medium is based on the traditional printing visual process. Serve the reader. Modern screen readers achieve their goals by touching the swipe button, and the information viewer has more autonomy. Layout designers combine interaction technology to make reading more and more interesting. The interactive layout greatly improves the efficiency of reading by including the deductive ways of graph, text, image, sound, stimulating the senses and providing more information. Art is the process of continuous innovation and negation of thinking and practice. Design needs constant thinking and innovation. If human design has no passion for creation, The world we face will lose its brilliance. The main function of layout design is to seek to arrange new formal languages on the plane. Whether the layout is novel or not determines whether it has a strong appeal effect. When the digital age is approaching, the future of modern industries depends mainly on whether business services or products can be displayed in digital form. The writing of this thesis mainly combines the expression form of "interaction" in the contemporary layout, and the present arrangement design has been the combination of technology and layout design art. This form of "interactive" layout in contemporary layout design is of cross-epochal significance. This paper analyzes the design form and development trend of interactive layout design in the future. Infer the future development and trend of layout design based on Internet and mobile media.
【学位授予单位】：辽宁师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：J524

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