公益广告写作策略

发布时间：2018-03-19 00:30

本文选题：公益广告　切入点：公益观念　出处：《中国输血杂志》2012年S1期 　论文类型：期刊论文

【摘要】：正公益广告传播的信息是公益观念。要面向社会公众传播观念,其难点是怎样让在日常生活中司空见惯、众所周知,而又视而不见或未能认清的现象,引起社会公众的重视或反醒。公益广告往往调动多种艺术形式,采用多种诉求方式,变换多种表达形式,有效地宣传公益观念,开展公益活动,如直接倡导、借助事件、形象蕴含、以情动人、提出警示、讽刺批评等形式。将广告艺术表现手法用于传递公益信息,可以增强教育的效果。
[Abstract]:Is public advertising information is public welfare concept. For the concept of social public dissemination, the difficulty is how to make in everyday life as everyone knows, blind and It is quite common for, or failed to recognize the phenomenon, aroused public attention or anti awake. Gongyi advertisement usually transfer a variety of art forms, using various ways of expression, expression transformation a variety of effective propaganda, public welfare concept, carry out public welfare activities, such as direct advocacy, with the events contained in the image, to love moving, warning, irony and other forms. The advertising art expression method for the transfer of public information, can enhance the effect of Education.

【作者单位】：荆州市中心血站;
【分类号】：R193

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