广告企业人力资源管理与组织绩效关系的实证研究

发布时间：2018-03-20 06:21

本文选题：人力资源管理　切入点：组织绩效　出处：《华中科技大学》2012年硕士论文　论文类型：学位论文

【摘要】：人力资源管理是企业活动的一项重要组成部分，随着实践及研究的深入，人们已经认识到优秀的人力资源管理能够有效提升企业的组织绩效。本文正是基于这样的背景，选择广告业作为研究对象，深入揭示人力资源管理与企业绩效之间究竟存在的关系，人力资源管理的哪些具体维度能够最有效的提升企业绩效以及不同特征的广告企业该如何选择适合自身实际的人力资源管理策略。文章的大致结构安排是：第一部分是绪论，主要是提出本研究的研究背景和意义，指出研究的主要内容、框架、方法和创新之处。第二部分是文献回顾，通过查阅文献，对人力资源管理的基础理论以及最新研究进展做全面回顾述评。第三部分是问卷设计和研究假设的提出分析。包括自变量与因变量的选择以及控制变量，问卷的设计方法等，在此基础上提出文章需要验证的五个假设。第四部分是实证分析与讨论，首先分别对人力资源管理以及组织绩效问卷部分进行效度和信度检验，在此基础上通过简单的相关分析描述人力资源管理与组织绩效的关系，并利用回归分析深入分析量化关系，回归分析部分包含了人力资源管理与组织绩效关系的总体回归、人力资源管理各维度与组织绩效的回归分析以及不同特征广告企业的差异分析。第五部分是结论部分，，包括了文章总结、存在的局限性以及未来研究展望。
[Abstract]:Human resource management is an important part of enterprise activities. With the deepening of practice and research, people have realized that excellent human resource management can effectively improve the organizational performance of enterprises. Select advertising industry as the research object to reveal the relationship between human resource management and enterprise performance. Which specific dimensions of human resource management can effectively improve the performance of the enterprise and how to choose the appropriate human resource management strategy for the advertising enterprises with different characteristics. The general structure of the article is as follows: the first part is the introduction, which mainly puts forward the research background and significance of this study, points out the main contents, framework, methods and innovations of the study. The third part is the questionnaire design and the analysis of the research hypotheses, including the choice of independent variables and dependent variables, the control variables, the design methods of questionnaires, etc. On this basis, five hypotheses need to be verified are put forward. Part 4th is empirical analysis and discussion. Firstly, the validity and reliability of HRM and organizational performance questionnaire are tested. On this basis, the relationship between human resource management and organizational performance is described by simple correlation analysis, and the quantitative relationship is deeply analyzed by regression analysis, which includes the overall regression of the relationship between human resources management and organizational performance. The regression analysis of human resource management dimensions and organizational performance, as well as the difference analysis of advertising enterprises with different characteristics. 5th is the conclusion, including the summary of the article, limitations and future research prospects.
【学位授予单位】：华中科技大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F272.92;F713.8;F224

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