需求方广告投放系统的设计与实现

发布时间：2018-03-20 11:21

本文选题：广告投放管理平台　切入点：广告投放引擎　出处：《北京邮电大学》2017年硕士论文　论文类型：学位论文

【摘要】：作者所实习的公司是一家提供央视全频道整合传播服务的广告代理公司,随着互联网和传统广告业务的快速发展,互联网广告投放业务应运而生。为了顺应发展趋势,拓展公司业务,公司决定开发一套广告投放管理系统,即需求方广告投放系统DSP (Demand-SidePlatform)。本文以此项目为背景,详细阐述了需求方广告投放系统的设计与实现过程。本文主要完成工作如下:首先,本文参考了现有需求方平台的功能设计,通过与公司业务人员积极地沟通,对需求方广告投放系统进行了详细的需求分析和可行性分析,将系统拆分成广告投放管理平台、广告投放引擎和Cookie映射三大模块。其次,根据需求分析,提出了系统的逻辑结构,描述了各大逻辑部件的功能以及投放管理平台和投放引擎内部数据流动方向,并对系统核心数据库Mongodb、内存数据库Redis和Zookeeper节点进行了设计。然后,针对需求分析,对需求方系统核心模块进行了详细设计和实现,主要包括广告投放管理平台投放管理模块的详细设计以及实现,统计报表和系统管理模块部分界面展示,投放引擎索引算法介绍及实现以及 CookieMaping 实现。最后,在完成整个系统的开发工作后,对本系统进行了功能测试和非功能测试。结果表明,系统满足本文需求分析所提要求。该系统目前已经成功上线投入实际使用中,承担了公司互联网广告投放业务,帮助许多品牌广告主实现专业的互联网广告投放、管理和数据统计等工作。本系统的使用拓展了公司的业务,给公司带来了更多的客户和可观的经济效益。
[Abstract]:The company in which the author interned is an advertising agency that provides integrated communication services for all channels of CCTV. With the rapid development of the Internet and traditional advertising services, Internet advertising services have come into being. To expand the company's business, the company decided to develop an advertising delivery management system, the demand-side advertising delivery system (DSP / Demand-SidePlatform). The main work of this paper is as follows: firstly, this paper refers to the functional design of the existing demand-side platform, and actively communicates with the company's business personnel. The system is divided into three modules: advertising management platform, advertising engine and Cookie mapping. Secondly, according to demand analysis, the system is divided into three modules: advertising management platform, advertising engine and Cookie mapping. This paper presents the logic structure of the system, describes the functions of the main logic components and the direction of data flow inside the platform and engine, and designs the system core database Mongodb, the memory database Redis and the Zookeeper node. According to the demand analysis, the core module of the demand-side system is designed and implemented in detail, including the detailed design and implementation of the management module of the advertising management platform, the display of the statistical report form and part of the interface of the system management module. Finally, after completing the development of the whole system, the functional test and non-functional test of the system are carried out. The results show that, The system meets the requirements of this paper. The system has been successfully put into practical use, has undertaken the company's Internet advertising business, to help many brand advertisers to achieve professional Internet advertising. The use of this system has expanded the business of the company and brought more customers and considerable economic benefits to the company.
【学位授予单位】：北京邮电大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TP311.52

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