无限商旅（IMOHO）业务策划

发布时间：2018-03-21 03:49

本文选题：智能MVPN　切入点：漫游通信　出处：《北京邮电大学》2009年硕士论文　论文类型：学位论文

【摘要】： 本文作者关注到跨国/跨地区差旅人员在异地由于网络制式、服务成本的原因带来的一系列通信问题,以及希望有便捷的手段能帮其了解本地文化、交通、购物、娱乐等资讯,从而为其在异地的沟通、生活、工作提供综合信息解决方案的强烈需求。并发现这些需求与酒店在管理能力和服务水平提高方面的需求,以及政府在对流动人口管控与安全应急指挥方面的需求具有相同的问题背景。通过对智能MVPN(移动虚拟网)技术的研究,提出了通过该技术来构建酒店移动分机系统,把传统的酒店分机由固话平台转移到移动通信平台上来,并对所有协议酒店的移动分机系统进行集中管理、统一经营。为了有效整合资源,最大限度地把握酒店分机系统的经营商机,作者设计了一套完整的商业模式,巧妙地照顾到了各方利益,并有效地控制了整个价值链。为了确保价值链的控制并解决业务发展的关键资源,作者大胆地提出了免费为酒店改造平台并免费为酒店客房提供手机的运作思路,创造性地对平台进行延伸,从而打造了一个集通信服务、信息服务和传媒服务于一体的综合平台。平台的建设者和经营者自然成为整个业务的统一虚拟运营商。在商业模式方面,虚拟运营商通过战略合作伙伴关系捆绑移动通信运营商,为住店客户提供本地免费接听服务和廉价主叫服务,并与酒店对新增的通话费用进行分成;虚拟运营商构建WAP/WEB/IVR/SMS等多种服务平台,引入信息服务商(ISP)和服务加盟机构,为住店客户提供信息增值服务和电子商务服务,并与这些服务提供商进行收入分成,或向这些服务商收取加盟费;同时由于这个平台集合了最具价值的受众,虚拟运营商可以通过平台为企业提供精准的广告服务,获得广告收益。另外,平台为政府和酒店搭建了一个与住店者的信息通信渠道,为政府应急指挥和酒店服务关爱等提供全面支撑,确保项目能得到政府和酒店的积极支持。本论文还对项目与各方的合作方案、市场营销方案进行了详细论述,并对项目的投资和收益进行了深入分析。
[Abstract]:The author is concerned about a series of communication problems caused by the network system and service cost of transnational / cross-regional travelers, and hopes that convenient means can be found to help them understand local culture, transportation, shopping, entertainment and so on. To provide comprehensive information solutions for their communication, life and work in other places, and to discover these needs and the hotel's need for improved management and service standards, And the government's demand for mobile population control and security emergency command has the same background. Based on the research of the intelligent MVPN (Mobile Virtual Network) technology, this paper proposes to construct the hotel mobile extension system through this technology, and transfer the traditional hotel extension from the fixed telephone platform to the mobile communication platform. And all the agreement hotel mobile extension system centralized management, unified management. In order to effectively integrate resources and grasp the business opportunities of the hotel extension system to the maximum extent, the author designs a set of complete business model, which skillfully takes into account the interests of all parties and effectively controls the whole value chain. In order to ensure the control of the value chain and solve the key resources of business development, the author boldly puts forward the idea of providing free mobile phone for hotel renovation and guest rooms, and creatively extends the platform. Thus, a comprehensive platform integrating communication service, information service and media service is built. The builder and operator of the platform naturally become the unified virtual operator of the whole business. In terms of business model, virtual operators bundle mobile operators through strategic partnerships to provide local free service and cheap call service to residents, and share the additional call charges with hotels; Virtual operators build WAP/WEB/IVR/SMS and other service platforms, introduce information service providers (ISPs) and service affiliates to provide information value-added services and e-commerce services for residential customers, and share revenue with these service providers. Or charge these service providers a royalty, and because the platform brings together the most valuable audience, virtual operators can use the platform to provide accurate advertising services for businesses to earn advertising revenue. The platform provides an information and communication channel for the government and hotel residents, provides comprehensive support for government emergency command and hotel service care, and ensures that the project can be actively supported by the government and the hotel. This paper also discusses the cooperation scheme and marketing scheme of the project and the investment and income of the project in detail.
【学位授予单位】：北京邮电大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：F626

【引证文献】