新媒体时代互动公益广告创作探究

发布时间：2018-03-21 09:24

本文选题：新媒体　切入点：交互性　出处：《北京印刷学院》2013年硕士论文　论文类型：学位论文

【摘要】：随着新媒体时代的到来，社会正在发生巨大的变化，它不仅改变了人与人之间的交流模式，而且改变了人们的生活形态和认识世界的思维方式。在这一背景下，作为承担传递社会正面效应的公益广告的创作应该何去何从？本课题将从新媒体互动式公益广告《如果……》的创作过程入手，，探究如何将运用新媒体的交互特点运用到公益广告创作设计中，提高其艺术表现力和感染力，最终达到更好传播公益思想的效果和目的。
[Abstract]:With the arrival of the new media era, great changes are taking place in society. It not only changes the mode of communication between people, but also changes the way people live and how they think about the world. What should be the future of the creation of the public service advertisement, which is responsible for transmitting the positive effects of the society? This subject will start with the creative process of interactive public service advertisement of new media, and explore how to apply the interactive characteristics of new media to the creative design of public service advertisement, so as to improve its artistic expressiveness and appeal. Finally, to achieve a better dissemination of public interest ideas and purposes.
【学位授予单位】：北京印刷学院
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J524.3

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