民间布艺制作技法在平面广告设计中的应用研究

发布时间：2018-03-22 20:13

本文选题：手工艺　切入点：民间布艺　出处：《四川师范大学》2013年硕士论文　论文类型：学位论文

【摘要】：摘要：民间手工艺是劳动者主要以手工劳动对各种原材料进行加工或处理,最终使之成为具有独特艺术风格的制品的方法,民间布艺是其中重要的组成部分。它的每一个设计制作者在长期的生活和生产实践中,将自己的智慧与创造融入到布艺制作技法中,创造出了许多耀眼的生活艺术品,它们是人的内在感情、自由意志和生命活力的充分展现。而现代设计是手工艺在新时代的发展与延续,手工艺要适应现代的发展,需不断借鉴现代设计的设计思想、原则,在保留自身独特艺术风格的同时以不断完善。现代设计中特别是平面广告设计也需要充分学习和借鉴各种表现方法,一方面为更有效地传递信息,一方面也为满足消费者的个性追求和不断变化的审美状况。通过民间手工艺在平面广告设计应用的现状分析,针对民间手工艺在平面广告设计中的应用所出现的制作材料单一、表现方法单一、呈现方式单一的问题,再加上对目前手工艺的应用研究多是以图形、色彩元素的研究为主,本文从民间布艺制作技法出发对民间布艺制作技法在平面广告设计中的应用进行了较为全面的研究。通过回望民间布艺丰富的表现方法,结合平面广告设计的实际情况探索新的表现方法,丰富平面广告的表现形式,诱导和吸引消费者的注意力,为设计师提供一定的理论支持。
[Abstract]:Absrtact: folk handicraft is a method for laborer to process or process all kinds of raw materials by manual labor, and finally make them become products with unique artistic style. Folk cloth is an important part of it. In the long life and production practice, every designer integrates his own wisdom and creation into the fabric making techniques, and creates many dazzling life works of art. They are the full manifestation of man's inner feelings, free will and vitality of life. Modern design is the development and continuation of handicraft in the new era. In order to adapt to the modern development, handicraft needs to learn from the design ideas and principles of modern design constantly. In order to transmit information more effectively, modern design, especially graphic advertising design, also needs to learn and learn from all kinds of expression methods, on the one hand, to transfer information more effectively. On the one hand, to satisfy the consumer's personality pursuit and constantly changing aesthetic situation. Based on the analysis of the current situation of the application of folk handicraft in print advertising design, aiming at the problems of singleness of production material, single method of expression and single way of presentation of the application of folk handicraft in graphic advertising design, this paper analyzes the current situation of the application of folk handicraft in graphic advertising design. In addition, most of the current research on the application of handicraft is based on the study of graphics and color elements. This paper makes a more comprehensive study on the application of folk fabric making techniques in the graphic advertising design from the point of view of folk fabric production techniques. By looking back at the rich expression methods of folk cloth art, combining with the actual situation of print advertising design to explore new performance methods, enrich the expression forms of print advertisements, induce and attract the attention of consumers. To provide certain theoretical support for designers.
【学位授予单位】：四川师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J524.3

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