基于JAVAEE的广告编排播出系统的设计与实现

发布时间：2018-03-23 08:46

本文选题：广告编排　切入点：B/S/S　出处：《华东师范大学》2009年硕士论文　论文类型：学位论文

【摘要】： 随着社会的进步和信息技术的不断发展,基于计算机和网络的办公自动化系统逐渐成为了各单位提高工作效率、管理水平,减少手工劳动的一种重要途径。目前电视广告行业发展态势良好,广告数量、种类急剧增加,迫切需要对广告管理的规范化,特别是作为电视台的广告部,使用计算机完成广告的管理成为必然。本文以天津电视台广告部对广告的编排、播出系统的设计、开发为背景,阐述了从业务流程到系统功能模块的设计过程,对系统实现涉及到的技术进行了全面的分析,给出了系统实现方法。系统的开发过程采用软件工程的方法,基于JAVAEE技术并使用B/S/S三层架构模式。经过认真的需求分析,该系统集成了广告播出、客户信息、广告段位设置、广告编排、订单管理和财务统计等数据库功能,适用于电视台广告的系统化管理。目前该系统已经在天津电视台内投入运行,达到了预期效果,且可在今后根据电视台广告编播管理和销售的工作需要,进一步拓展新的功能模块。实践证明,该系统的实施有效地提高了天津电视台的工作效率,促进了广告管理工作的规范化。
[Abstract]:With the progress of society and the continuous development of information technology, the office automation system based on computer and network has gradually become the work efficiency and management level of each unit. An important way to reduce manual labor. At present, the television advertising industry is developing well, with a sharp increase in the number and variety of advertisements. There is an urgent need to standardize advertising management, especially as the advertising department of television stations. The use of computers to complete advertising management is inevitable. Based on the design and development of advertisement arrangement and broadcasting system in Tianjin TV advertising department, this paper expounds the design process from business process to system function module, and makes a comprehensive analysis of the technology involved in the system implementation. The realization method of the system is given. The development process of the system adopts the method of software engineering, based on JAVAEE technology and using B/S/S three-tier architecture mode. After careful demand analysis, the system integrates advertisement broadcast, customer information, advertisement field setting, advertisement arrangement, etc. Order management and financial statistics database functions, suitable for systematic management of television advertising. At present, the system has been put into operation in Tianjin TV Station, which has achieved the expected effect, and can further expand the new function module according to the needs of the management and sales of TV station advertisement editing and broadcasting in the future. The implementation of the system has effectively improved the efficiency of Tianjin TV station and promoted the standardization of advertising management.
【学位授予单位】：华东师范大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：TP311.52

【引证文献】