数字特效技术在城市形象宣传片中的应用

发布时间：2018-03-23 12:42

本文选题：数字特效技术　切入点：城市　出处：《北京工业大学》2013年硕士论文

【摘要】：影视专题片是一种直接、主动、精确、有效的企业形象、城市、个人、产品形象推广好方法。影视专题宣传片可以有效提升社会地位和形象，在目前绝大多数城市以及企事业单位中，专门量身定做影视专题片的都是一些实力强、规模大的单位，在很多人眼里，拥有自己的影视专题片本身就是地位和实力的象征，影视专题片真正成为城市和企业形象的门面。城市形象宣传片作为一种新兴的传媒手段，以强烈的视觉冲击力和影像的震撼力来树立城市形象，展现独特的地域文化特色，以及在重大主题活动的内容告知与宣传等方面，都起着越来越重要的宣传性作用，被称作一个城市的“视觉名片”。城市形象宣传片作为城市形象营销的手段之一，逐渐成为各个城市之间竞相模仿的新兴形式。城市形象宣传片是一种表现并宣传城市特色和地域文化的艺术形式，其设计理念对于一部城市形象宣传片的制作成功是非常重要的。现在城市为了加强城市形象的宣传，拍摄城市形象专题宣传片，从而推进城市的宣传与发展。纵观国内外的成功案例，我们发现摄制、发布影视专题片较之摄制、发布硬性广告片有更高的性价比。近年来，城市形象宣传片作为一种崭新的传播形式已经成为各个城市进行推广宣传、提高声誉而采取的重要手段。精美的城市形象宣传片既能充分的传达城市精神，也从一个侧面展示了城市的实力和创新能力，对树立城市的良好形象，，展示内在魅力具有重要的作用。而数字特效技术的出现和应用，对城市形象宣传片有着非常积极的现实意义。数字特效技术为我们呈现了传统影像不能表现的视觉奇观，在数字特效技术的帮助下，城市形象宣传片可以达到前所未有的新高度。主要针对于AE的表达式进行应用和研究，对于简化后期软件的工作流程和设置进行研究，编写独立脚本代码程序。
[Abstract]:Film and TV feature films are a direct, active, accurate and effective way to promote the image of enterprises, cities, individuals and products. In the vast majority of cities and enterprises and institutions at present, those who specialize in tailor-made film and television feature films are some powerful and large-scale units. In the eyes of many people, having their own film and television feature films is itself a symbol of status and strength. Film and television feature films really become the city and corporate image of the facade. As a new media means, the city image propaganda film sets up the city image with the strong visual impact force and the image shock force, displays the unique regional culture characteristic, as well as in the major theme activity content information and the propaganda and so on aspect. As one of the means of city image marketing, city image propaganda film has gradually become a new form of imitation among cities. The city image propaganda film is a kind of artistic form that expresses and propagandizes the city characteristic and the region culture, its design idea is very important for the successful production of a city image propaganda film. Take a look at the successful cases at home and abroad, we find that the production and release of film and television feature films has a higher ratio of performance to price than the production of hard advertising films. As a new form of communication, the city image propaganda film has become an important means to promote and improve the reputation of each city. The exquisite city image propaganda film can fully convey the spirit of the city. It also shows the strength and innovation ability of the city from one side, which plays an important role in setting up the good image of the city and displaying the inherent charm. However, the emergence and application of digital special effects technology has a very positive practical significance for city image propaganda. Digital special effects technology presents us with visual wonders that cannot be represented by traditional images. With the help of digital special effects technology, The city image propaganda film can reach an unprecedented new height. It mainly aims at the application and research of AE expression, researches on simplifying the work flow and setting of the later software, and writes the independent script code program.
【学位授予单位】：北京工业大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TP391.41;J959

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