分众广告媒体管理信息系统设计与实现

发布时间：2018-03-23 21:00

本文选题：分众媒体　切入点：企业信息化　出处：《吉林大学》2012年硕士论文

【摘要】：随着社会经济的发展,计算机、网络技术的应用和普及，信息化已经渗透到企业的日常工作中，传统的企业信息管理方式已经不能满足企业对信息的快速传递与处理的需求，企业的发展对满足企业自身特质的管理信息系统的需求迫在眉睫。合理的信息化管理方式可以完善企业内部管理模式，提高企业市场竞争能力。管理信息系统MIS（Management Information System），是一个以人为主导，利用计算机硬件、软件及其他办公设备进行信息的收集、传递、存贮、加工、使用和维护的系统。MIS提供给管理者需要的信息来实现对组织机构的有效管理，管理信息系统涉及到三大主要资源：人、科技和信息。管理信息系统不同于其他的用来分析组织机构业务活动的信息系统，它以企业战略机遇、提高收益和效率为目的，同时支持企业高层决策、中层控制和基层操作。根据分众媒体公司的实际需求，本文我们采用最新的计算机程序设计技术进行了系统构建，本系统基于Asp.net3.5平台，采用C#语言开发，系统采用面向服务的架构SOA(Service-Oriented Architecture)作为系统的架构模式，并在展现层上使用了MVC模式。系统的构建将可靠的网站开发资源置于廉价网络资源之上，实现了成本的最小化。在基于SOA架构的系统服务设计中，解决了数据多服务器间传输问题，结合信息部门众多，广告数据格式不一致的实际情况，，设计具有针对性的框架解决方案，该方案满足高效，简单的要求，使得广告媒体的解决方案应用到部门众多的信息系统中，能够有效地解决数据的传输和展示问题。在对广告媒体进行计算机化后，整个系统给企业带来了高效率性和广泛传播性等不可估量的作用。整个系统前期的业务需求分析基于以领域为核心的需求分析方式，通过微软的软件技术手段把系统的需求转换成系统的实现。在整个系统的开发过程中，我们使用业界最流行的思想，让计算机的信息化真正地为广告行业服务。
[Abstract]:With the development of society and economy, the application and popularization of computer and network technology, information technology has penetrated into the daily work of enterprises. The traditional enterprise information management method can not meet the needs of enterprises for the rapid transmission and processing of information. The development of enterprises is urgent to meet the needs of management information systems which meet the characteristics of enterprises. A reasonable information management mode can improve the internal management mode of enterprises and enhance the competitive ability of enterprises in the market. MIS(Management Information system is a human-oriented, computer hardware, software and other office equipment for information collection, transmission, storage, processing, The system used and maintained. MIS provides managers with the information they need to achieve effective management of the organization. The management information system involves three main resources: people, Science, technology and information. Management information systems are different from other information systems used to analyze the business activities of an organization. They aim at strategic opportunities for enterprises, improve revenue and efficiency, and at the same time support high-level decision-making, middle-level control and grass-roots operations. According to the actual demand of focus Media Company, we use the latest computer programming technology to build the system. The system is based on Asp.net3.5 platform and developed in C # language. The system adopts the service-oriented architecture (SOA(Service-Oriented Architecture) as the architecture pattern of the system, and uses the MVC pattern on the presentation layer. The construction of the system puts the reliable website development resources above the cheap network resources. In the system service design based on SOA architecture, the problem of multi-server data transmission is solved, which combines the fact that there are many information departments and the advertising data format is inconsistent. A targeted framework solution is designed, which meets the requirements of high efficiency and simplicity. The solution of advertising media can be applied to the information system of many departments, which can effectively solve the problem of data transmission and display. After the computerization of advertising media, the whole system has brought incalculable functions such as high efficiency and wide dissemination to enterprises. The analysis of business requirements in the early stage of the whole system is based on the domain-centered demand analysis. In the process of the development of the whole system, we use the most popular idea in the field, so that the computer information can really serve the advertising industry.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：TP311.52

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