媒体社会责任概念维度的归纳性分析

发布时间：2018-03-24 05:21

本文选题：媒体　切入点：社会责任　出处：《中南大学》2011年硕士论文

【摘要】：随着社会的发展,大众传媒的形态的日益丰富,并渗透到日常生活的每一个角落,于潜移默化中改变着社会的生态环境,影响着人们的生活方式、价值观念和思维习惯。但与此同时,也出现了一系列的问题,如虚假报道、不良广告、炒作成风以及庸俗、低俗、恶俗的“三俗”之风盛行等对媒体造成恶劣影响。在企业社会责任受到国内外广泛关注和重视的环境下,这些问题的出现,使得人们开始重视媒体这个社会责任主体。本文在前期理论分析的基础上提出了媒体社会责任概念维度的实证研究设计,选取115位样本对象,采用访谈结合开放式问卷的方式,就媒体所应承担的社会责任进行了调查,总结出我国媒体所应该承担的9个社会责任维度：国家使命、价值引导、信息传播、文化传承及教化、舆论监督、社会进步、经济责任、提供娱乐以及道德法律。为进一步界定媒体社会责任维度,作者将媒体社会责任与企业社会责任以及西方媒体社会责任进行了对比。结果发现,我国媒体社会责任与企业社会责任和西方媒体社会责任在概念维度上既有共性也有特性。媒体社会责任与企业社会责任的不同主要是由各自的属性与功能决定的,而中西方媒体社会责任的不同主要是在不同政治制度和意识形态下,中西方的新闻体制、身份角色、指导原则和实现条件等不同而引起的。对于媒体社会责任概念维度的清晰界定,在理论上既是对媒体社会责任论的补充和完善,同时也为深入研究媒体社会责任奠定了基础,为今后媒体更好地承担社会责任提供可供参考的依据,对媒体更好地履行社会责任具有重要的指导意义。
[Abstract]:With the development of society, the form of mass media has become increasingly rich, and penetrated into every corner of our daily life, imperceptibly changing social ecological environment, affecting people's way of life, values and thinking habits. But at the same time, also appeared a series of problems, such as false reports, bad advertisement speculation has been rife, and vulgar, vulgar, vulgar "vulgar" the prevailing adverse impact on the media. The widespread attention at home and abroad and the importance of the environment on corporate social responsibility, the emergence of these problems makes people begin to pay attention to the media social responsibility main body.
This paper presents the design of empirical research on the concept of media social responsibility dimensions based on the previous theoretical analysis, selects 115 samples, using interviews and open questionnaires, it should bear the social responsibility of the media were investigated, summed up China's media should bear the social responsibility of the 9 dimensions of the country: Mission, value guidance, information dissemination, culture and education, public opinion, social progress, economic responsibility, providing entertainment and moral law. In order to further define the social responsibility of the media dimension, the author will be the media's social responsibility and corporate social responsibility and social responsibility in Western media were compared. The results showed that China's media social responsibility and enterprise social responsibility and social responsibility in the western media concept has both similarities and characteristics. The media social responsibility and corporate social responsibility is different from their own The difference between Chinese and Western media's social responsibilities is mainly caused by different political systems and ideology, and the differences between Chinese and Western news systems, identity roles, guiding principles and implementation conditions.
To clearly define the concept of media social responsibility dimension, in theory, is to supplement and improve the media social responsibility theory, but also laid the foundation for further study of the social responsibility of the media, and provide reference basis for the media to better undertake the social responsibility, and has important guiding significance for the media to better fulfill their social responsibility.

【学位授予单位】：中南大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：G206

【引证文献】