论卡通形象设计中的符号性特征

发布时间：2018-03-25 00:25

本文选题：亲和力元素　切入点：符号性特征　出处：《江西师范大学》2012年硕士论文

【摘要】：本文试图以分析卡通形象符号性特征中的亲和力元素为切入点，围绕着卡通形象的符号性特征来探讨：卡通形象广被接受的原因；卡通形象所带来的商业价值；卡通形象对中国传统吉祥文化的借鉴，以及论证这种借鉴所产生的发展本土化卡通形象的可行性。如此一来，，发展本土化卡通形象既可以向世界宣传中国吉祥文化，又可以提升中国卡通文化在国际上的地位。本文第一部分先通过对卡通以及卡通形象的基本概念进行定义和分类，着重描述亲和力元素在卡通形象传播中的作用和它是如何改变受众的基本行为模式，给人类的社会、经济、生活等方面带来的影响后得出结论：卡通形象符号性特征中关于亲和力元素的研究是非常有意义的。第二部分介绍关于卡通形象符号性特征中对于亲和力元素的基本概念，通过对亲和力元素的定义等方面去了解亲和力元素产生的根源以及怎么去塑造一个具有亲和力的卡通形象，主要从受众角度和卡通形象自身的设计角度来阐述。第三部分通过分析卡通形象设计中的符号性特征，包括对夸张性符号特征、象征性符号特征、设计语言性符号特征的介绍，从符号性特征角度上来讲亲和力元素是如何变成人们习惯的接纳。第四部分从社会心理学的角度来分析卡通文化风靡背后的心理因素，包括卡通文化能够缓解受众的心理压力、受众的怀旧心理、受众对卡通形象的认同归宿感、卡通形象多种生活方式给受众带来的吸引力、卡通形象是链接纯真的符号等方面的分析，得出结论：卡通文化对受众的日常生活具有重要影响作用。第五部分为卡通形象的商业价值，通过分析卡通形象代言相对于明星代言的各方面优势，让卡通形象代言成为广告表现主流方式之一，达到企业有形产品、无形文化的正常状态。本文最后一部分总结亲和力元素对于提升中国卡通文化地位具有重要意义，阐述借鉴我国的吉祥文化符号来发展本土化的卡通文化，对于传播我国的民族文化、提高中国卡通文化在世界的地位都是可行的。
[Abstract]:This paper attempts to analyze the affinity elements in the symbolic features of cartoon images as a starting point to discuss the following aspects: the reasons why cartoon images are widely accepted, the commercial value brought by cartoon images, and the characteristics of cartoon characters. Drawing lessons from the Chinese traditional auspicious Culture and demonstrating the Feasibility of developing the Native Cartoon Image from the Cartoon Image. In this way, the development of the Native Cartoon Image can not only propagate the Chinese auspicious culture to the world. The first part of this paper defines and classifies the basic concepts of cartoon and cartoon characters. Focusing on the role of affinity elements in cartoon image communication and how it changes the basic behavior patterns of the audience, to the human society and economy, In the second part, the author introduces the basic concept of affinity element in the symbolic character of cartoon image, and concludes that the study of affinity element in symbolic character of cartoon image is of great significance, the second part introduces the basic concept of affinity element in symbolic character of cartoon image. Through the definition of affinity elements and other aspects to understand the origin of affinity elements and how to create a cartoon image with affinity, The third part analyzes the symbolic features of cartoon image design, including the hyperbole symbol feature, symbolic symbol feature, design language symbol feature. The fourth part analyzes the psychological factors behind the popularity of cartoon culture from the perspective of social psychology, including cartoon culture can alleviate the psychological pressure of the audience. The audience's nostalgia, the audience's sense of identity to the cartoon image, the attraction brought to the audience by many life styles of the cartoon image, the cartoon image is the link pure symbol and so on. The fifth part is the commercial value of cartoon characters, through analyzing the advantages of cartoon characters relative to star endorsements, the paper concludes that cartoon culture plays an important role in the daily life of the audience, the fifth part is the commercial value of cartoon characters, and analyzes the advantages of cartoon characters' endorsements relative to star endorsements. Let cartoon character endorsement become one of the mainstream ways of advertising performance, achieve the normal state of enterprise tangible products and intangible culture. The last part of this paper summarizes the affinity elements for promoting the status of cartoon culture in China is of great significance. It is feasible to use the auspicious cultural symbols of our country for reference to develop the native cartoon culture in order to spread the national culture of our country and improve the status of Chinese cartoon culture in the world.
【学位授予单位】：江西师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：J218.7

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