体育赛事活动价值的窗口——体育赛事商业赞助推介书的包含因素分析

发布时间：2018-03-29 12:13

本文选题：体育赛事　切入点：商业赞助　出处：《广州体育学院学报》2016年02期

【摘要】：体育赛事的商业推介书是体育赛事商业及社会价值的窗口,是体育赛事主办或承办机构经过调查研究,充分利用相关资源,为达到赛事进行筹资和获得效益的目标,激发创意、统筹资源合理组织而形成的方案。从现代社会、体育行业和产业的飞速发展的角度来看,一项体育赛事只有经过精心策划和周密设计富于创意的推介资料才能推向社会和市场,才能有可能获得社会效益和经济效益的成功。相关机构运用市场营销与推广的原则和方法,从赛事的背景情况、核心资源、相关广告、受众等重要因素进行分析,进行正确条目、供给与需求对应性和数据与图表的表述,并从版式和装帧上进行科学合理的设计与制作。
[Abstract]:The commercial introduction book of sports events is the window of the commercial and social value of sports events. It is the host or organizer of sports events, through investigation and research, makes full use of relevant resources, in order to achieve the goal of raising funds and obtaining benefits of sports events, and to stimulate creativity. From the point of view of the rapid development of modern society, the sports industry and industry, a sports event can only be brought to society and the market through careful planning and well-designed and creative promotional materials. In order to be able to achieve social and economic benefits, relevant organizations use the principles and methods of marketing and promotion to analyze the background, core resources, advertising, audience and other important factors of the event. Carry out correct items, supply and demand correspondence, data and chart representation, and design and manufacture scientifically and rationally from layout and binding.
【作者单位】：广东体育职业技术学院;
【分类号】：G80-05

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