电子传媒时代的视觉文化及其观看方式研究

发布时间：2018-03-30 00:20

本文选题：电子传媒　切入点：当代视觉文化　出处：《广西师范大学》2011年硕士论文

【摘要】：随着高新科技的发展,媒介的力量进入到社会文化传播之中。尤其是电子传媒的介入,给视觉文化注入了一剂强行针。使人类进入电子传媒时代的同时,更感受到视觉文化的无处不在。人类进入到了一个机械复制的时代,声音与图像又重新接纳到传播文化中,电子技术使得使它们被复制扩散及永久保存的能力大大增强。当代视觉文化开始确定了它在这个社会的文化地位。不过,这里的视觉文化是个很宽泛的概念,包括的内容相当的丰富。诸如绘画、广告、建筑、雕塑、影视、动漫以及各种图像所承载的艺术形式,都是可以纳入视觉文化的范围。然而,本文要探讨的视觉文化是一个比较小的概念,它仅仅是电子传媒引导下的由图像充斥其中的视觉文化。这也是本文写作的缘起,因为当下关于这类视觉文化的研究还不够系统全面,对其观看方式论及的也很少。本文从当代文化语境下印刷文化向视觉文化的转向开始论述电子媒介时代到来时视觉文化的状态。在这种转向中,电子传媒承载的图像文化对印刷文化形成了猛烈的冲击和影响。以语言文字为核心的印刷文化已经让位于以图像为核心的视觉文化。此时,当代视觉景观不得不游离于真实与虚拟之间。生活在现实世界中的人类每天都会感受电子传媒带给视觉的拟象的冲击。从而引领人类的思维由表象联想又转向了影像直观。电子传媒时代的视觉文化有着它自身的特征和内涵,主要表现在三个方面：一是意识形态的视觉化表达；二是集体无意识的图像化呈现；三是大众文化和消费文化的表征。任何时代都存在着一定的意识形态,任何时代都有人类集体无意识的蕴涵,但当代视觉文化对其表现则是图像化的。每种文化下都存在特定的“观看方式”。当代视觉文化中的“观看方式”与传统社会相比显得异常不同。具体变化是这样的,从“视点游移”变为了“固定视窗”,从“审美静观”式的观看转变为“快速浏览”式的观看。在这种变化当中,作为视觉主体的人类存有极大的视觉主动选择权,也无意识地陷入了一种被动观看的状态。本文最后将探讨电子传媒时代视觉文化的深远影响及意义。当代视觉文化把人类带入了一个“读图时代”。人类在读图的时候,感官得到极大的愉悦。可是与此同时,人类的思维却陷入了前所未有的被动状态。在这种状态下,人类更有理由来重新认识和思考真实性这一关键问题。任何文化研究的终极意义均将指向人类自身的发展。在对视觉文化意义研究的同时发现人类视觉生存的危机,并在危机中寻找前进的机遇。视觉文化伴随着科技社会的迅猛发展而来,那么,承载着这一主题的我们对其整体感知、深刻认识的知识素养就显得必不可少,这也正是本文研究的意义所在。
[Abstract]:With the development of high and new technology, the power of media has entered into the social and cultural communication. Especially, the intervention of electronic media has injected a force needle into visual culture. At the same time, human beings have entered the era of electronic media. Human beings have entered an era of mechanical reproduction, and sound and images have been readmitted to the culture of communication. Electronic technology has greatly enhanced their ability to replicate, spread and preserve permanently. Contemporary visual culture is beginning to define its cultural status in this society. However, visual culture here is a very broad concept. The content included is quite rich. Such as painting, advertising, architecture, sculpture, film and television, animation and all kinds of images bearing the art form, can be included in the scope of visual culture. However, The visual culture to be discussed in this paper is a relatively small concept. It is only the visual culture which is filled with images under the guidance of electronic media. This is also the origin of this article. Because the current research on this kind of visual culture is not systematic and comprehensive enough, there is little discussion on its viewing mode. From the turn of printing culture to visual culture in the context of contemporary culture, this paper begins to discuss the state of visual culture in the coming era of electronic media. The image culture carried by the electronic media has formed a fierce impact and influence on the printing culture. The printing culture with language and character as the core has given way to the visual culture with the image as the core. At this time, The contemporary visual landscape has to drift between the real and the virtual. Human beings living in the real world will feel the impact of electronic media on vision every day, thus leading the human thinking from image association to image intuition. Visual culture in the era of electronic media has its own characteristics and connotations, which are mainly manifested in three aspects: first, the visual expression of ideology; The third is the representation of mass culture and consumer culture. There exists a certain ideology in any era and a collective unconscious of human beings in any era, but the contemporary visual culture is pictorial to its expression. There are certain "ways of watching" in each culture. The "way of viewing" in contemporary visual culture is very different from that in traditional society. The concrete changes are like this. From "point of view" to "fixed window", from "aesthetic view" to "quick viewing". In this kind of change, the human being as the visual subject has a great choice of visual initiative. Also unconsciously fell into a passive viewing state. In the end, this paper will discuss the profound influence and significance of visual culture in the era of electronic media. Contemporary visual culture has brought mankind into a "picture reading age". When human beings read pictures, their senses get great pleasure. But at the same time, However, the human mind is in an unprecedented passive state. In this state, it is more reasonable for human beings to re-recognize and reflect on the key issue of authenticity. The ultimate meaning of any cultural study will point to the development of mankind itself. And look for the opportunity to advance in the crisis. Visual culture comes along with the rapid development of science and technology society, so the knowledge literacy of our overall perception and profound understanding of this theme is essential. This is also the significance of this study.
【学位授予单位】：广西师范大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：G206

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