广告中女性形象设计的新模式解析

发布时间：2018-03-30 21:05

本文选题：传统一致性模式　切入点：男性化模式　出处：《包装工程》2009年04期

【摘要】：对于广告中女性形象的设计提出了3种模式:传统一致性模式、男性化模式以及双性化模式。传统一致性模式主要反应传统的女性社会角色,新兴起的男性化模式则着力渲染独立、自信的现代女性形象,而双性化模式在男性化模式基础上不仅塑造女性工作中独立、自信的进取精神,还重点刻画女性在生活中的温柔、细腻、精致的休闲风格。并且在文中还进一步指出了这2种新模式出现的原因以及对社会观念转变和个体人格塑造的意义。
[Abstract]:There are three models for the design of female image in advertising: traditional consistency mode, masculine mode and bisexual mode.The traditional consistency mode mainly reflects the traditional female social role, while the newly emerging masculine model focuses on promoting the independent and confident modern female image, while the bisexual model not only shapes the female independence in the work on the basis of the masculine model, but also has the following characteristics: 1.Self-confident enterprising spirit, but also focus on depicting women in life gentle, delicate, exquisite leisure style.Furthermore, the paper points out the reasons for the emergence of these two new models and their significance to the transformation of social concept and the shaping of individual personality.
【作者单位】：信阳师范学院;
【分类号】：J524.3

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