央视春晚主持人形象传播研究

发布时间：2018-04-01 04:26

本文选题：春晚　切入点：主持人形象　出处：《河南大学》2013年硕士论文

【摘要】：中华民族是一个拥有多种传统节日的民族，春节作为其中最重要的节日，自然收到民众的欢迎程度也最高。自1983年中央电视台直播春节联欢晚会以来，到2012年已经历了30年的风风雨雨。在这三十年里，春晚从早期的萌芽到中期的鼎盛发展再到后来的辉煌，无一不见证了中国节庆传统文化的伟大。春晚作为大型综艺晚会节目，其中主持人的作用不可小觑。自春晚开播以来，春晚主持人也随着春晚的高收视率而水涨船高，，而春晚主持人准确的角色定位和形象的塑造能够使主持人在节目中的具体表现与春晚这档大型综艺晚会节目做到最协调、最一致的一面，有助于春晚传播效果的提高，实现主持人和春晚的完美搭配。有人研究过春晚主持人的主持语言样态，也有人研究过春晚主持人的话语艺术，本文从三十年春晚主持人的形象传播展开论述，比较了春晚主持人与新闻和谈话类节目主持人的异同，通过用传播学中的人际传播和大众传播的理论来分析了春晚主持人形象传播的具体表现，对春晚主持人形象传播过程中语言符号和非语言符号进行解读。有些春晚主持人在自身形象塑造的过程中盲目地将主持形象与外形挂钩，忽视了对媒介传播者来说最重要的因素——受众对春晚主持人形象的接受程度和接受心理。本文从心理学的角度分析了受众对春晚主持人形象传播的心理期待。由于春晚在办会过程中出现了越来越多的问题（比如植入广告这种商业化现象），在一定程度上也影响了春晚主持人形象的正面传播。春晚主持人形象塑造正遭受着各种不利因素的影响，本文分析了春晚主持人在形象塑造的过程中，抵御春晚主持人在泛娱乐化、泛商业化的的春晚舞台中给主持人形象传播带来的负面影响；提出了春晚主持人应该塑造平民化的形象，为春晚主持人的形象传播贡献出了微薄之力。
[Abstract]:The Chinese nation is a nation with a variety of traditional festivals, the Spring Festival as one of the most important festival, naturally received the highest degree of popular welcome.Since the CCTV broadcast the Spring Festival Gala live in 1983, it has experienced 30 years of ups and downs since 2012.In these three decades, the Spring Festival Gala has witnessed the greatness of Chinese traditional culture.The Spring Festival Gala as a large variety show, in which the role of the host can not be underestimated.Since the opening of the Spring Festival Gala, the host of the Spring Festival Gala has also risen with the high ratings of the Spring Festival Gala.And the accurate role orientation and image shaping of the host of the Spring Festival Gala can make the concrete performance of the host in the program be the most coordinated and consistent with the large-scale variety show program of the Spring Festival Gala, and contribute to the improvement of the communication effect of the Spring Festival Gala.Realize the perfect match between the host and the Spring Festival Gala.Some people have studied the language style of the hosts of the Spring Festival Gala, and others have also studied the speech art of the hosts. This paper discusses the image communication of the hosts of the Spring Festival Gala in the past 30 years.This paper compares the similarities and differences between the host of Spring Festival Gala and the host of news and talk programs, and analyzes the concrete performance of the communication of the host's image by using the theory of interpersonal communication and mass communication in communication.This paper interprets the language symbols and non-linguistic symbols in the process of the image communication of the hosts of the Spring Festival Gala.Some hosts of Spring Festival Gala blindly link the host image with appearance in the process of shaping their own image, ignoring the most important factor for the media communicators-the acceptance degree and acceptance psychology of the audience to the host image of the Spring Festival Gala.This paper analyzes the psychological expectations of the audience on the image communication of the hosts of the Spring Festival Gala from the perspective of psychology.Due to more and more problems (such as the commercialized phenomenon of planting advertisements), it also affects the positive communication of the host image of Spring Festival Gala to a certain extent.The image of the host of the Spring Festival Gala is being affected by all kinds of unfavorable factors. This paper analyses that the host of the Spring Festival Gala is resisting the pan-entertainment of the host in the process of shaping the image.The negative influence on the host's image communication in the pan-commercialized stage of Spring Festival Gala is put forward, and the author puts forward that the host should shape the popularized image and contribute a little contribution to the image communication of the host of the Spring Festival Evening Gala.
【学位授予单位】：河南大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G222.2

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